Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We’ll show you how.
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.
The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.
Marketing agencies that want to keep up with client needs and offer differentiated services must boost their technical mojo. See the three key capabilities.
In this article we’ll explore four ways segmentation can improve demand generation, along with four practical tips on what and how to segment.