Openprise Blog

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Article, Best Practice

How to Merge Duplicate Records

The last part of your deduplication logic is to merge the non-surviving records into the surviving record. In this blog post, we’ll show you how.

Posted on February 15, 2017
Article, Best Practice

New Year’s Resolutions for Marketing Professionals

Here are some resolutions for Demand Generation and Marketing Operations professionals that will help make 2017 a successful and rewarding year.

Posted on January 5, 2017
Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

How to Identify Surviving Records in Your Dedupe Logic

Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We’ll show you how.

Posted on December 22, 2016
Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

How to Identify Duplicate Records in Salesforce and Marketo

The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.

Posted on December 17, 2016
Best Practice, Data Deduplication

Checklist to Deduplicate Salesforce.com & Marketing Automation Data

The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.

Posted on November 22, 2016
Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

Dedupe Project Considerations: People & Process

Data Dedupe is no different than any other marketing initiative – you start with people and process first, then focus on data and technology.

Posted on November 10, 2016
Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.

Posted on November 1, 2016
Article, Solutions

Free Stuff: Our Top 10 Favorite Free Apps for B2B Marketers

Free Applications for B2B Marketers – apps to make your life easier. FREE!

Posted on October 24, 2016
Best Practice

Data Problem Has an Evil Twin That Is Much Worse

Duplicate records is a well-known problem. However, the problem of duplicate data FIELDS is much more difficult to solve. We’ll show you why and how.

Posted on August 9, 2016
Industry

Technical Mojo Is the New Differentiator for Marketing Agencies

Marketing agencies that want to keep up with client needs and offer differentiated services must boost their technical mojo. See the three key capabilities.

Posted on March 18, 2016

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