How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

You, the marketing and sales team, want to have a Customer Data Platform (CDP). Your IT counterpart suggests you take advantage of the Enterprise Data Warehouse (EDW) they already have or are looking to build. You’re facing three options: Use…
In Revenue Ops, the Dangers of Confusing Simple with Simplistic

In Revenue Ops, the Dangers of Confusing Simple with Simplistic

We’ve all heard these sayings applied to business, like “KISS: Keep it simple, stupid,” and “the simple solution’s usually the best solution.” There’s a lot of truth to each of them. Take “simple doesn’t mean easy.” It’s also true, but…
What is a Hybrid Application? How to Build a Hybrid App Without Code

What is a Hybrid Application? How to Build a Hybrid App Without Code

Hybrid apps are having a moment. We’ll start by explaining the concept of both an “app” and a “hybrid app.” Then we’ll show you how to create hybrid apps using the Openprise Data Orchestration Platform, along with two real-life examples.…
The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

Maybe you’re in the midst of creating your own category, or maybe you’re in a hotly contested market. Either way, you’ve probably figured out that today's buyers have changed. They’re smarter, more researched, and by the time they call a…
4 Strategies to Ensure Data-Driven Thought Leadership

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine…
3 Keys to a Product-Led Go-to-Market Strategy

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build…
How Zycus Gets 7x ROI on Their Digital Marketing

How Zycus Gets 7x ROI on Their Digital Marketing

Zycus has been growing at an impressive pace for some time now. Ashish Agrawal, their Head of Digital Marketing, is a big part of that. He attributes this growth to their attribution model. Rather than settle for out-of-the-box analytics that…
List loading is easy with Openprise

What List Loading and Anthony Bourdain have in Common

What List Loading and Anthony Bourdain’s Advice on Not Ordering Fish on Mondays Have in Common On the way to the SiriusDecisions Tech X event last week, the conversation with my Lyft driver turned to Anthony Bourdain, the celebrity chef,…
5 Keys to Unlocking a Successful ABM Program with Engagio’s Co-Founder

5 Keys to Unlocking a Successful ABM Program with Engagio’s Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio…