The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

Maybe you’re in the midst of creating your own category, or maybe you’re in a hotly contested market. Either way, you’ve probably figured out that today's buyers have changed. They’re smarter, more researched, and by the time they call a…
4 Strategies to Ensure Data-Driven Thought Leadership

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine…
3 Keys to a Product-Led Go-to-Market Strategy

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build…
How Zycus Gets 7x ROI on Their Digital Marketing

How Zycus Gets 7x ROI on Their Digital Marketing

Zycus has been growing at an impressive pace for some time now. Ashish Agrawal, their Head of Digital Marketing, is a big part of that. He attributes this growth to their attribution model. Rather than settle for out-of-the-box analytics that…
5 Keys to Unlocking a Successful ABM Program with Engagio’s Co-Founder

5 Keys to Unlocking a Successful ABM Program with Engagio’s Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio…
Ddm Taylor

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to executives and data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The…
Ddm Kotlyar

Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between…
G Spring Report

Our customers voted. The winner? Your data.

There are a number of ways that companies can measure success. But at Openprise, there’s one metric that matters more than others. We measure our success by the success of each of our customers. So we work hard to make…
Ddm Donlon

The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research,…
4 Critical Capabilities Of A Data-driven Marketer

4 Critical Capabilities of A Data-Driven Marketer

As MarTech evolves, successful marketers must be able to extract insight from a vast amount of data and use it to drive new engagement models.