Why dedupe is a strategic play

Why dedupe is a strategic play

For many operations leaders, deduplicating leads, contacts, and accounts can seem like lower-level work. Work that’s deemed to be easily done “later” on a date that constantly gets pushed further into the future. Instead, operations leaders need to understand the…
Leveraging AI To Revive Your CRM Platform

AI and CRM Platforms: A Powerful Combo

Anyone who's been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your…
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Avoid Technical Bankruptcy: Strategies to Start Paying Off Your Technical Debt

“Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack,…
Every Dirty Data Problem Is Caused By A Process Problem: Why You Need To Fix The Root Cause

Every Dirty Data Problem is Caused by a Process Problem: Why you Need to Fix the Root Cause

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration…
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The Real World: Marketing Operations with Openprise

Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to…
Stop Using Picklists On Forms If You Want Good Quality Data

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…
Data Dumpster

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.
Foundation

Marketing Operations Isn’t the Plumbing, It’s the Foundation

Too often Marketing Operations professionals are seen as the “plumbers” of the team. Their work is invisible until the shower backs up and then their colleagues only see them as fixers. When everything is running smoothly, their work goes unnoticed.…
Identifying Duplicate Records In Salesforce

How to Identify Duplicate Records in Salesforce and Marketo

The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
Data Duplication

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.