We believe that great processes and great data are the keys to success with anything exciting that you want to do—like advanced segmentation, personalization, ABM, lead nurturing, customer journey optimization, and that hot new idea you want to try that’ll blow the doors off anything your company has ever seen before.
We’re fascinated by the explosive growth of Open Data—the vast body of public information that can be freely used, shared, and built-on by anyone, and by the potential of Open Web technologies to transform and generate new insights from this data.
We named our company “Openprise” to reflect the immense opportunity we see to leverage Open Data and Open Web technologies in a single marketing and sales automation platform to help data-driven professionals solve some of their toughest challenges in Marketing and Sales.
We’re doing something exciting and new by enabling non-technical professionals to take disparate silos of data and use them to solve business problems without massive consulting projects, expensive middleware, or teams of data scientists and programmers.
We methodically look at a given business problem, like marketing and sales data quality, data onboarding, lead routing, and data unification and solve that problem by applying our platform, which contains all the necessary automation, integration, and data. We’ve knocked the ball out of the park on solving those problems, and we’re excited about the huge list of business problems we’re taking on next.
We’re a veteran team of enterprise software technologists with backgrounds in CRM, big data, integration, and security. We’re also marketing, sales, and customer success professionals ourselves. We’ve built the marketing and sales automation product we wish we had earlier in our careers.
But our customers deserve most of the credit. They bring us their toughest challenges, inspiring a timeline of innovation that keeps us focused on creating award-winning solutions. Together, we’re transforming RevOps.
Openprise innovation timeline
Pioneered no-code data orchestration for funnel automation, rethinking data, middleware, and applications for RevOps early builders.
Delivered on Open Data Catalog and Data Marketplace to support the innovations needed across the fast-changing customer lifecycle and go-to-market models.
First to deliver RevOps-as-a-Service capability with API Factory.
First to deliver “Ops for Ops” enabling operations teams to manage their data automation lifecycles and operational dashboards.
First to deliver RevOps capabilities that require team engagement via deployed apps to the rest of the GTM organization with App Factory.
Packaged best practice solutions and funnel capabilities across Enrichment, Campaign Attribution, Lead Routing, Matching, and Account / Territory Administration
First to launch an end-to-end solution for RevOps, The RevOps Data Automation Cloud.