From classic attribution to x-attribution
In order to better align with sales teams, marketing teams must be able to show how a marketing, sales, or customer success activity moves deals through the pipeline. For that reason, Openprise has evolved classic attribution into X-attribution. The X stands for “any”: X-touch, X-channel, X-funnel, X-stage, X-metric. It combines touchpoint data from a multitude of sources and has the flexibility to create custom models for metrics that fit your business.
See the most accurate view of touch point performance
Leave behind the old “garbage-in / garbage-out” method of data processing; instead, start using data that are automatically cleaned, standardized, and deduplicated.
Use the right models for your business
Quickly answer the ``what drives deals`` questions
Incremental investments with exponential rewards
“Openprise allows us to be data-driven when it comes to making decisions and leveraging the spend and resources toward patterns of success, and unlocking potential that we historically haven’t been able to see.”
Josh Ren,
Director of Growth Operations, Clari
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