Marketing Attribution Software Solution

From classic attribution to x-attribution

In order to better align with sales teams, marketing teams must be able to show how a marketing, sales, or customer success activity moves deals through the pipeline. For that reason, Openprise has evolved classic attribution into X-attribution. The X stands for “any”: X-touch, X-channel, X-funnel, X-stage, X-metric. It combines touchpoint data from a multitude of sources and has the flexibility to create custom models for metrics that fit your business.

360º visibility

See the most accurate view of touch point performance

Connect to a multitude of data sources, that give you a complete view of how marketing, sales, customer success and partners touch the customer or prospect.

Leave behind the old “garbage-in / garbage-out” method of data processing; instead, start using data that are automatically cleaned, standardized, and deduplicated.

Read the Attribution solution brief

Safe, fast, and flexible

Use the right models for your business

Use both out-of-the-box or highly customizable attribution models without writing a line of code. Experiment using multiple models and iterate in a safe space without impacting production systems. Use custom metrics that fit your business model, so you can find the cause and effect relationship between any touchpoint and any metric.

Learn which attribution model is right for you, get the white paper

Extensible insights

Quickly answer the ``what drives deals`` questions

Whether you are in demand gen, product management or sales, you can operationally track your key metrics or easily pipe them into your BI tool of choice. Create highly configurable reports, dashboards, or even custom apps based on the needs of your individual stakeholders using our marketing attribution solution.

Read the Clari case study

Take the next step

Incremental investments with exponential rewards

Openprise solutions are a pathway of building blocks that grow with your business. They’re delivered by the RevOps Data Automation Cloud, the industry’s first end-to-end data automation platform for RevOps. With each solution you add, you unlock more value from the platform and more insights from your data. Take your next step with Openprise, and transform your data into action at scale.

Attribution

Data essentials

Deduplication

Enrichment

Scoring

Segmentation

Lead-to-account matching

Lead routing

Champion Mover

Account/territory administration