B2B Data Enrichment

All the benefits of multi-vendor enrichment, none of the pain

Source, enrich and unify the best from across multiple leading data vendors to deliver 40% greater match and fill rates with the quality you need…and none of the hassles you don’t need.

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The problem

Managing the Enrichment Data
Supply Chain is Complex


Figure out what you need	Figure out who to buy from	Execute the purchase	Validate the purchase	Ingest and operationalize the data	Measure quality & ROI

Buying and orchestrating 3rd party data across your revenue cycle is exhausting

Time sink to choose, manage, and integrate multiple data providers … who all seem the same
Email suppression list is a compliance and security headache
Different GTM teams use different data providers
Data quality and matching performance are both poor and hard to quantify
Can’t pay for only what you decide to keep

Instead, you need an end-to-end solution to source, enrich, and unify the data to grow your business.

The Openprise Multi-vendor
Enrichment Solution

1. Best Data 2. Easy 3. Transparency

The most complete
B2B data

Get data from best-in-class vendors and optimal blends combining data from across account, contact, global, technographic, intent, mobile and increasingly, your own systems.

Easy to buy and use

Easy one-stop shop, one contract simplifying pricing, governance, and security. Easy automation of time-intensive onboarding, normalizing, and integration to scale efforts, reduce inaccuracies, and automate data enrichment and quality……because who has time to deal with 3-6 data vendors year-after-year? You don’t!

Quantifiable ROI from
your data vendors

Enrichment metrics to understand the quality of your data spend and measure your database’s improvement.

Love or hate your data vendors, you likely don’t have quantitative ROI to back that up…And no, how much the sales team complained in the last 30 days does not qualify.

Key Capabilities

Discover the first & best
multi-vendor enrichment solution

The first painless multi-vendor enrichment approach, to maximize your match rates and get the most complete B2B data.

Best-in-class data vendors actively curated by Openprise
Built-in data cleansing, validation
Multiple vendors, one contract
Minimum guaranteed fields
Pay for only what you keep

Auto-acquire new contacts/accounts matching your targeting criteria. Forget buying disparate lists, credit systems, and enrichment headaches.

Your acceptance criteria
Always-on continuous monitoring for net-new records
Preview before you buy
No sending out suppression lists
Multi-vendor, one contract, single budget for all enrichment methods

Auto-augment your contact database by replacing wrong/missing data for your most critical accounts, sourced from our data partner network.

Identify what’s missing or wrong, plus which records can be enriched and how
Recommend data sets based on your prioritization and budget
Pay for only what you keep
Support group buying and approvals
Single budget for all enrichment methods

Enable customization of your hierarchies to make them usable. We maintain the accuracy of the hierarchies going forward.

Ensure completeness of account hierarchy data
Buy missing data from Dun & Bradstreet to fill in gaps
Customize and complete your unique GTM-centric account hierarchy
Automatically augment data to your defined hierarchies

Stop paying data brokers to curate free government data. Openprise puts open data at your fingertips – ready-to-use and up-to-date.

Dept of Labor Form 5550 for employee benefit products
Dept of Education IPEDS for data on higher ed institutions
NPPES NPI Registry for healthcare providers

Economically extract your hard-to-get 1st party data, exposing more customer data, intent signals, as well as automating imperfect seller manual data entry.

Non-GTM systems (e.g. Google Calendar, Outlook, Zoom, Slack)
Unstructured content tagging (e.g. Gong calls, SFDC activities/emails, support tickets for signal extraction)
Programmatic web scraping data extraction and categorization
Examples span buying group meeting attendees, to email exchanges, to scraped Linkedin person data