Openprise App Factory makes it easy for RevOps teams to:
![Create custom apps](https://www.openprisetech.com/wp-content/uploads/2023/01/custom_apps_no_code_65x65.png?x47914)
Create custom apps without writing code
- Build apps in App Factory in as little as five minutes.
- Create highly customizable applications that match the needs of target users.
- Deliver precise data tailored to your teams’ unique business requirements.
![Self service access](https://www.openprisetech.com/wp-content/uploads/2023/01/Self_service_access_65x65.png?x47914)
Give end users self-service access to data
- Give users access to the data without giving them access to the system.
- Cut the amount of time your team spends on day-to-day fulfillment tasks with “set it and forget it” functionality.
- Accelerate SLA fulfillment and decision making for your end users by delivering highly accessible self-service data.
![Unify data](https://www.openprisetech.com/wp-content/uploads/2023/01/unify_data_65x65.png?x47914)
Unify data across CRM systems
- Unify data from CRM, sales engagement, marketing automation, and other systems without investing in an expensive data warehouse or CDP.
- Store and query “orphan data” using App Factory applications.
![Two-way interactions](https://www.openprisetech.com/wp-content/uploads/2023/01/enable_two_interactions_65x65.png?x47914)
Enable two-way interactions with data
- Empower users to both read and edit data in your company’s CRM, marketing automation platform, and more with—unlike business intelligence tools.
Here are a few examples of custom applications built in App Factory:
![Marketing attribution dashboard app](https://www.openprisetech.com/wp-content/uploads/2022/03/marketing_attribution_dashboard_app.png?x47914)
![Marketing attribution dashboard app snapshot](https://www.openprisetech.com/wp-content/uploads/2022/03/marketing_attribution_dashboard_app_snapshot.jpg?x47914)
Marketing Attribution Dashboard App
A demand generation manager can’t easily view the performance of their marketing campaigns through a high-level dashboard using data from multiple sources.
Solution:
An app built in App Factory makes it easy to view the overall performance metrics of active marketing campaigns to determine which ones are worth the investment.
Business impact:
The demand generation manager saw that one campaign, “How to Build,” performed so well that she expanded that campaign nationally and increased the size of the pipeline by 10%.
Account Segmentation App
A campaign manager needs to segment the prospect database for a new campaign.
Solution:
An app built in App Factory enables marketing and sales teams to easily segment data pulled from Salesforce, Marketo, and an in-app free trial behavior database.
Business Impact:
This campaign manager delivered a series of industry specific email offers with the highest response rate in company history.
![Account segmentation](https://www.openprisetech.com/wp-content/uploads/2022/03/account_segmentation_app.png?x47914)
![Account segmentation snapshot](https://www.openprisetech.com/wp-content/uploads/2022/03/account_segmentation_app_snapshot.jpg?x47914)
![Campaign performance](https://www.openprisetech.com/wp-content/uploads/2022/03/campaign_performance.png?x47914)
![Campaign performance snapshot](https://www.openprisetech.com/wp-content/uploads/2022/03/campaign_performance_app_snapshot.jpg?x47914)
Campaign Performance App
A digital marketing director would like to better understand the performance of a recent campaign.
Solution:
An app built in App Factory shows that 90% of the responses were from prospects that meet the company’s Ideal Customer Profile.
Business impact:
The digital marketing director replicates this successful campaign on a larger scale, generating 30% more pipeline this quarter.
Learn more about App factory
Find out how Openprise works
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