Resources

GUIDES AND REPORTS

The Complete Deduplication Survival Guide for Marketing, Sales, & Support

The Complete Deduplication Survival Guide for Marketing, Sales, & Support

Topics: Data Cleansing, Data Deduplication, Data Hygiene

Webcast

Fix These 10 Common Marketing Data Fails to Boost Conversion

Webinar: Fix These 10 Common Marketing Data Fails to Boost Conversion

Topics: Data Cleansing, Data Deduplication, Data Integration, Data Segmentation

Webcast

How to Get a Data Quality Project Funded at Your Company

Webinar: How to Get a Data Quality Project Funded at Your Company

Topics: Data Cleansing, Data Deduplication, Data Hygiene, Data Segmentation

GUIDES AND REPORTS

B2B Data Market Industry Report

Curious about the trends in the B2B data marketplace, we surveyed 175 U.S.- based B2B marketing professionals in 2017.

Topics: Industry

Data Sheet

Openprise Data Marketplace

Learn how you can eliminate complexity in importing, normalizing, and managing data from multiple data third-party providers.

Topics: Openprise 101

Guides and Reports

Download the Marketo Data Governance Template

Download this free spreadsheet to help you outline the agreements among your Marketo stakeholders

Topics: Openprise 101

Guides and Reports

Download the Salesforce.com Data Governance Template

Download this free spreadsheet to help you outline the agreements among your Salesforce.com stakeholders.

Topics: Openprise 101

Webcast

10 Best Practices to Improve Marketing & Sales Data Quality

10 Best Practices to Improve Marketing & Sales Data Quality

Topics: Data Cleansing, Data Deduplication, Data Hygiene, Data Segmentation

Guides and Reports

How to Build a Business Case for Data Management

Learn how to build a business case for why you need to invest in a data management program.

Topics: Data Cleansing, Data Hygiene

Openprise Demo

Openprise Demo

See first hand how Openprise analyzes, cleans, enriches, and unifies marketing and sales data.

Topics: Openprise 101

Demo

Data Management Demo for the Salesforce Stack

See a demo of Openprise working together with the Salesforce Stack: Salesforce, Pardot, and Quip.

Topics: Openprise 101

Case Study

Torani Adds Flavor to Their Partner Relationships with a Premium Ingredient: Data

Learn how Torani used Openprise to clean and dedupe their distributor data in Salesforce.com and Desk.com

Topics: Data Cleansing, Data Hygiene, Data Segmentation, Integration

Guides and Reports

How to Get Your Data Ready for Account-Based Marketing

Get Your Data Ready for ABM

Topics: Data Cleansing, Data Deduplication, Data Hygiene, Data Segmentation

Free Offer

Free Data Fields

We'll give you Job Function and Job Level fields for your entire database for free.

Topics: Data Segmentation

Guides and Reports

Data Automation Buyer’s Guide

Discover the key capabilities you need in a data automation solution, and an easy-to-reference checklist to help you evaluate the vendors.

Topics: Industry, Openprise 101

Guides and Reports

How to Cleanse, Build, and Refine Your MarTech Databases

In this guide, we'll show you how to cleanse, build, and enrich your databases.

Topics: Data Cleansing, Data Hygiene, Data Segmentation

Guides and Reports

The 2016 MarTech Data Report

The first annual report focused on sales/marketing ops and demand gen data management from Openprise.

Topics: Data Cleansing, Data Hygiene, Data Segmentation

Video

Openprise – SaaS Data Automation Application

What Openprise Does & How It Works

Topics: Openprise 101

Product Brochure

Data Automation For Sales And Marketing Operations

Do­-it­-yourself data automation solution for sales and marketing operations

Topics: Openprise 101

Guides and Reports

The Practical Guide to B2B Segmentation

Congratulations! You have invested in a Customer Relationship Management and a Marketing Automation platform.

Topics: Data Segmentation

Video

Introduction to Openprise Data Automation

Openprise data automation explained. Who is it for? What problems does it solve?

Topics: Openprise 101

Cook Book

Contact/Lead Cleansing 101 – Cook Book

Cook Book on how to create Openprise Data Rules to clean contact data

Topics: Data Cleansing

Cook Book

Continuous Data Management (Salesforce.com Example) – Cook Book

Cook book on how to set up closed-loop continuous data management for Salesforce.com

Topics: Integration

Cook Book

Lead Segmentation 101 – Cook Book

Cook book on how to segment marketing leads by job function, job level, company revenue, and number of employees

Topics: Data Segmentation

Cook Book

Clean and Normalize Company Name – Cook Book

Cook Book on how to clean and normalize company name data and generate a company-alias master list

Topics: Data Cleansing

Cook Book

Parse And Validate Unstructured Contact Data – Cook Book

Cook book on how to parse people, company, and address data from unstructured text block, leveraging Google Places API

Topics: Data Cleansing

Cook Book

Merge Lists – Cook Book

Cook Book on how to create Openprise Data Rules to merge two large lists

Topics: Data Cleansing

Cook Book

Importing Data From Marketo – Cook Book

Cook book on how to set up a Data Source to import lead and activity data from Marketo marketing automation platform

Topics: Integration

Cook Book

Importing Data From Pardot – Cook Book

Cook book on how to set up a Data Source to import data from Salesforce Pardot marketing automation platform

Topics: Integration