Join Alyssa Hewitt (Openprise) and Len van Hoogenhuijze (CRMT) on when and how to cut MAP bloat by separating engagement from data ops. Watch the on-demand webinar.
On-demand | Is your MAP a junk drawer? The case for composable architecture
Last publish date: May 1, 2026
Resource Overview
In this session, we break down why the "all-in-one" monolithic MAP is struggling to keep up with today’s AI and data demands. We explore the shift toward composable architecture, a strategy that separates data orchestration from engagement to create a cleaner, faster, and more scalable RevOps ecosystem.
You’ll learn:
- The true cost of operational debt: Why traditional MAPs have become the "junk drawer" of the modern tech stack.
- Composable vs. Monolithic: How to identify the specific tipping point when a composable model becomes the superior choice for your team.
- Mapping your journey: A breakdown of the different paths you can take to transition toward a modular architecture.
- De-risking the move: Practical, step-by-step migration strategies that protect your current workflows while building for the future.
- The AI Advantage: Why separating data orchestration is the only way to thrive in a world of increasing data complexity.
Whether you are looking to clean up a messy instance or are ready to completely rethink your GTM infrastructure, this session provides the blueprint for a modern, high-performance stack.
