Is your MAP a junk drawer? The case for composable architecture

The “all-in-one” marketing automation platform (MAP) has become the junk drawer of the GTM stack. To thrive in tomorrow’s world of AI and data complexity, organizations must move from monolithic platforms to a composable architecture that separates the orchestration of data from the orchestration of engagement.

We covered:

• • The operational debt we’ve created with today’s MAPs
  • When a composable model is a better choice
  • Options for your composable journey
  • Derisked migration approaches