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Platform
Platform overview
One platform. Every GTM data workflow, end to end
How it works
From raw data to revenue-ready, step by step
Data orchestration
Clean, unify, and activate your GTM data, your way
AI orchestration
Scale your AI operations with data you can trust
Integrations
Connect every tool in your stack, no code needed
App Factory
Build custom GTM apps without writing a single line
API Factory
Extend your stack with APIs your Ops team controls
Solutions
Featured Solutions
All solutions
System integration
List loading
Cleansing & standardization
Deduplication
Segmentation
Multi-vendor data enrichment
Matching and routing
Lead & account scoring
Solutions for Your Role
Marketing operations
Sales operations
Revenue operations
Why Openprise
Why Openprise
What makes us different
Your stack, your rules, your data
Services
Expert help to get your GTM stack running fast
Compare
Openprise vs data vendors
A platform that works with any vendor you already use
Openprise vs iPaaS
Built for GTM workflows, not generic API plumbing
Openprise vs AI point tools
Solving AI's last mile problem
Customers
Customer stories
Real Ops teams. Real numbers. See what's possible.
Driver awards
Recognizing the Ops leaders building smarter GTM stacks
Resources
Resource library
Guides, reports, and playbooks your Ops team will actually use
Blogs
No fluff - Just sharp thinking from inside the ops trenches
Events
Learn, connect, and level up your GTM Ops practice
Certification program
Prove your GTM Ops expertise - Get certified!
Request demo
Request demo
Platform
Back
Platform overview
One platform. Every GTM data workflow, end to end
How it works
From raw data to revenue-ready, step by step
Data orchestration
Clean, unify, and activate your GTM data, your way
Al orchestration
Scale your Al operations with data you can trust
Integrations
Connect every tool in your stack, no code needed
App Factory
Build custom GTM apps without writing a single line
API Factory
Extend your stack with APls your Ops team controls
Solutions
Back
Featured solutions
All solutions
Every GTM workflow, automated. One platform, zero silos
List loading
Load clean, matched, enriched lists in minutes, not hours
System integration
De-silo your CRM, MAP, and data warehouse without IT tickets
Cleansing & standardization
Stop bad data before it wrecks your pipeline
Deduplication
One record per account. No more CRM chaos.
Segmentation
Cut your database exactly how your campaigns need it
Multi-vendor data enrichment
Fill every gap your single data vendor leaves behind
Matching and routing
Right lead, right rep, right now
Lead & account scoring
Focus your team where revenue is most likely
Solutions for your role
Marketing operations
Stop firefighting data, start building pipeline that converts
Sales operations
Give reps clean data and faster speed-to-lead
Revenue operations
One data truth powering every team across the funnel
Why Openprise
Back
Why Openprise
What makes us different
Your stack, your rules, your data
Services
Expert help to get your GTM stack running fast
Compare
Openprise vs data vendors
A platform that works with any vendor you already use
Openprise vs iPaaS
Built for GTM workflows, not generic API plumbing
Openprise vs Al point tools
Solving Al's last mile problem
Customers
Back
Customer stories
Real Ops teams. Real numbers. See what's possible.
Driver awards
Recognizing the Ops leaders building smarter GTM stacks
Resources
Back
Resource library
Guides, reports, and playbooks your Ops team will actually use
Blogs
No fluff - Just sharp thinking from inside the ops trenches
Events
Learn, connect, and level up your GTMOps practice
Certification program
Prove your GTM Ops expertise - Get certified!

Built for builders, not committees

Openprise automates the data work that slows you down. Built by operators who understand the grind, designed for teams that refuse to settle for less.

Why we built this

Ops teams were drowning in manual work, losing deals to bad data, and watching opportunities slip away. We knew there had to be a better way.

Our Mission

At Openprise, we are data geeks. We believe great processes and great data are the foundation for everything worth doing in go-to-market: advanced segmentation, personalization, ABM, AI-powered pipelines, lead nurturing, and that ambitious idea your team has been waiting on the right data to execute.

Ops teams are some of the most talented people in any company. They design the systems that move revenue, own the data that drives decisions, and quietly hold together the GTM motion everyone else depends on. Too often, they spend their days doing manual work that should be automated. Openprise exists to change that.

We are a veteran team of enterprise software technologists with backgrounds in CRM, big data, integration, and security. We are also marketing, sales, and customer success professionals ourselves. We built the data and AI orchestration platform we wished we had earlier in our careers. But our customers deserve most of the credit. They bring us their toughest challenges, inspiring a timeline of innovation that keeps us focused on what matters next.

Executive team

Built by operators who lived the pain. Now leading the future of GTM operations.

Ed King

Co-founder & CEO

Ed founded Openprise after spending years at the intersection of enterprise data and GTM operations. He remains closely involved with customers and product to this day. More than one G2 reviewer has specifically called out his hands-on approach as a reason they trust Openprise.

Mario Lim

Co-founder & CTO

Mario leads the technical vision behind the Openprise platform. His background spans CRM, big data infrastructure, integration, and security, and he has been building enterprise software used at scale since before GTM operations was a dedicated function.

Emily W. Salus

Customer Success

Emily leads the team that turns Openprise customers into Openprise advocates. Her organization is consistently the most mentioned differentiator in G2 reviews, where customers praise their CSMs by name and call support a reason they stay.

John McKillop

Sales

John leads Openprise's sales organization. He brings deep enterprise experience to a team that sells to the same Ops professionals Openprise was built for, and takes the same data-driven approach to pipeline that the platform delivers for customers.

Cassandra Ho

Finance

Cassandra oversees Openprise's financial strategy and operations, ensuring the business runs with the same discipline and precision the platform delivers for customers.

Sandy Lii

Marketing and Operations

Sandy drives marketing and operations at Openprise, keeping the organization aligned across go-to-market strategy, brand, and internal execution.

Rey Ong

Product

Rey leads product management and owns the Openprise roadmap. His team ships the platform capabilities and AI features that Ops teams at CrowdStrike, Nutanix, Equinix, and 200+ other enterprises rely on every day. He also leads Openprise's security-first AI architecture, where data never leaves the platform.

Ernest Yuen

People and Talent

Ernest leads people operations and talent at Openprise. He builds the team behind the platform, with a focus on finding operators who are as serious about their craft as the customers they serve.

We're hiring
Join a team building the future of go-to-market operations.
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