Marketo and Salesforce shouldn't need a spreadsheet in between them. Connect your CRM, MAP, data warehouse, and PLG tools with bidirectional syncs and no custom code — so your data moves where it needs to go, without IT tickets or manual reconciliation.

• No-code connectors for Salesforce, HubSpot, MS Dynamics, Marketo, Eloqua, Snowflake, and many more
• Bidirectional sync keeps every system current

Every list that comes in has problems: wrong columns, inconsistent formats, and missing fields. Validate, cleanse, deduplicate, and enrich inbound lists automatically — before a single record touches your CRM.

• Auto-detection of misaligned and malformed data
• Deduplication and enrichment run at load time, not after

"VP Sales, N.A" and "VP of Sales, North America" refer to the same job, but your CRM doesn't know that. Openprise standardizes job titles, geographies, company names, and custom fields — including the ambiguous, malformed values that keyword rules miss entirely.

• AI-assisted cleanup for non-standard values
• Standardizes across CRM, MAP, and warehouse simultaneously

Duplicates degrade your routing accuracy, inflate your database costs, and make every report slightly less trustworthy. Find and merge the duplicates that rule-based methods miss — including records where names, domains, and addresses are just different enough to slip through.

• AI fuzzy matching for non-obvious duplicates
• Configurable merge logic built to your rules

A single enrichment vendor matches roughly half your records. Run your data through multiple vendors in sequence with a multi-vendor enrichment waterfall (MVE) — so you get maximum coverage without paying for redundant data or managing multiple contracts.

• 94% company match, 83% contact match with MVE
• Vendor-agnostic: Works with ZoomInfo, D&B, Clearbit, and more

Routing failures aren't usually logic problems — they're data problems. Clean and match your lead data first, then apply your routing rules, so every lead reaches the right rep based on accurate territory, account ownership, and segment data every time.

• Lead-to-account matching before routing decisions are made
• No-code rule builder handles complex territory and round-robin logic

Your scoring and grading model is only as good as the data behind it. Standardize and enrich your records first, then apply scoring logic — including AI-assisted demographic fit scoring for use cases where the nuances are too contextual to fit into a flat scoring table.

• Demographic and behavioral scoring in one platform
• AI-assisted ICP fit scoring for complex segmentation logic

Keyword rules alone miss non-standard titles, non-English entries, and the edge cases that pile up at scale. Combine rule-based and AI-assisted segmentation to assign buyer personas and job roles accurately across your entire database — not just the easy 80%.

• Hybrid AI and rule-based classification
• Multi-language and non-standard title support