Award categories

The Driver Awards are comprised of five categories:

‍

Driving AI Success

AI is the leading headline for 2025 – but some of those headlines point out that the data AI examines, as well as the data produced by AI, can have questionable quality. It’s the garbage in-garbage out problem with a twist: even with pristine data going in, not all your AI outcomes will be accurate. This award looks at companies that are using Openprise in their quests to improve data quality to feed AI initiatives, employ AI to assist in data management, or both.

‍

Driving Business Impact

This category recognizes Ops teams that use Openprise to dramatically improve business processes, transform their roles from helpdesk to strategic team, and/or create a more efficient tech stack. These teams should demonstrate how they improved the productivity of their teams, used their data to enable more insights, and/or had a direct business impact on business performance, such as increased revenue, improved operational efficiency, or reduced costs.

‍

Driving Funnel Automation

This category recognizes Ops teams that excelled at using automation to integrate and process data to improve their funnel velocity and efficiency. The winner must have created order from chaos by combining data sets, enabling multiple teams to have a shared vision of their data and funnel and creating process efficiencies to improve business results.

‍

Driving Creativity

This category recognizes Ops teams that use Openprise in an unconventional way. The winner must demonstrate a unique business need that required creating entirely new use cases that bring data together and use it to drive business and deliver information to teams in a novel way.

‍

Rookie of the Year

This category recognizes Ops teams that have started using Openprise recently and have hit the ground running by doing amazing, fun Ops projects using the platform.

‍

Winner of the Driving AI Success Award

CrowdStrike (NASDAQ: CRWD) is leading cybersecurity in the AI era with the Falcon Platform, the AI-native platform that unifies protection across endpoints, cloud, identity, data, and AI. Built for the agentic era, the CrowdStrike Falcon® platform stops breaches and secures AI from enterprise AI development through workforce usage. As part of its commitment to using AI to transform GTM operations and drive AI innovation across its global marketing organization, CrowdStrike partnered with Openprise to automate persona mapping and implement region-specific behavior scoring, enhancing global marketing precision, accelerating conversion performance, and freeing teams to focus on strategic growth.

‍

Winner of the Driving Business Impact Award

Trusted by more than 70,000 organizations worldwide, Palo Alto Networks (NASDAQ: PANW) provides comprehensive AI-powered security solutions across network, cloud, security operations and AI, enhanced by the expertise and threat intelligence of Unit 42. Using Openprise, Palo Alto Networks was able to transform a previously manual data cleaning and list uploading process into an automated process, saving them hundreds of hours per week. This has dramatically increased their team’s efficiency and enabled them to reallocate their time and resources to more strategic, high-impact work–driving greater value for the business.

Winner of the Driving Creativity Award

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. insightsoftware was able to employ Openprise to automate the cleaning, standardization, de-duplication, lead assignment, and compliance processes involved with adding new records to their database, reducing the time required to process and load lead lists by an impressive 75%. This has enabled their campaign teams to have faster access to clean, reliable data, enabling them to launch programs more quickly. Their sales team has benefited by receiving well-qualified, accurately routed leads without delays, improving follow-up times and conversion potential.

Winner of the Driving Funnel Automation Award

Winner of the Rookie of the Year Award

MNTN’s self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue. MNTN’s first operational goal was stack consolidation, using Openprise as their consolidated platform. Data enrichment, deduplication, and the data ingestion process are now consolidated into a single tool, Openprise, eliminating the errors and excess time that switching between platforms and manual oversight had been causing.

‍