Because no single vendor matches everything. Even the best data providers leave 40–50% of records unenriched — particularly in EMEA, SMB, and niche verticals. Openprise's Multi-Vendor Enrichment (MVE) runs a waterfall across the vendors you choose: ZoomInfo first, then a secondary vendor for the gaps, then a tertiary for anything remaining. Palo Alto Networks went from a 50–60% match rate with ZoomInfo alone to above 85% after implementing Openprise's MVE waterfall. Your ZoomInfo contract stays. You just stop leaving half your database unenriched.

No. Openprise is the orchestration layer on top of your data vendors — not a replacement for them. You keep the vendor relationships you trust. Openprise routes each record through the right vendor in the right order, cleans your data before it goes out for enrichment, and gives you the reporting to see exactly what each vendor delivered. Think of it as the platform that makes every dollar you spend on data vendors work harder.

Enrichment vendors match against your records using fields like phone number, email, company name, and website. If those fields contain formatting errors — wrong bracket placement, extra digits in a phone number, inconsistent company name spellings — the vendor's matching algorithm fails on records it could have matched with clean input. Openprise standardizes and corrects those fields before the record ever leaves your system. Palo Alto Networks saw this firsthand: cleaning data upstream before enrichment was a core reason their match rates climbed above 85%.

Most teams configure their first enrichment waterfall in under two weeks. The no-code recipe builder means your Ops team sets the vendor order, field mapping, and fallback logic without writing a line of code. When your coverage or contract priorities change, you adjust the recipe — no dev ticket, no redeployment. Palo Alto Networks stood up their full enrichment engine and custom reporting dashboards without engineering involvement.

Yes — and this is one of the highest-value use cases. Openprise's enrichment reporting shows you match rates by vendor, region, field, and record type. You see exactly which vendor is performing, where the gaps are, and what each record you to enrich. Teams use this data to renegotiate contracts, consolidate redundant vendors, and cut spend on data they're not keeping. Rimini Street evaluated 1.3M ZoomInfo records through Openprise, kept 300k, and automated the entire evaluation workflow.