On-demand | Is your MAP a junk drawer? The case for composable architecture
The all-in-one MAP has become the junk drawer of the GTM stack. In this on-demand webinar, data experts Alyssa Hewitt and Len van Hoogenhuijze make the case for moving to a composable architecture—separating data orchestration from engagement—and share de-risked migration approaches for an AI-driven future.
Resource Overview
In this session, we break down why the "all-in-one" monolithic MAP is struggling to keep up with today’s AI and data demands. We explore the shift toward composable architecture, a strategy that separates data orchestration from engagement to create a cleaner, faster, and more scalable RevOps ecosystem.
You’ll learn:
- The true cost of operational debt: Why traditional MAPs have become the "junk drawer" of the modern tech stack.
- Composable vs. Monolithic: How to identify the specific tipping point when a composable model becomes the superior choice for your team.
- Mapping your journey: A breakdown of the different paths you can take to transition toward a modular architecture.
- De-risking the move: Practical, step-by-step migration strategies that protect your current workflows while building for the future.
- The AI Advantage: Why separating data orchestration is the only way to thrive in a world of increasing data complexity.
Whether you are looking to clean up a messy instance or are ready to completely rethink your GTM infrastructure, this session provides the blueprint for a modern, high-performance stack.
