PLG funnels leak enterprise revenue when product signals don't reach sales. Data orchestration connects free users to enterprise pipeline automatically.
On-demand | Plug the PLG leak: How data orchestration unlocks enterprise revenue
Last publish date: March 28, 2026
Plugged the PLG leak: Unlocked enterprise revenue with data orchestration
In this webinar, Josh Hill (Etumos) and Ryan Nelson (Openprise) walked through proven frameworks for turning complex GTM motions into coordinated, revenue-generating systems, without ripping and replacing your existing stack.
Resource Overview
In this webinar we cover:
- PLG-to-SLG strategic motions
- The four-layer GTM operations architecture
- The mechanized PLG data funnel
- Marketo as the journey orchestrator
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