Matt Volm sits down with Zach Hoogerland (Rubrik) and Chaz La Salle (Openprise) on how Clay and Openprise work together for enrichment, governance, and pipeline. Watch the on-demand webinar.
On-demand | Clay + Openprise: How Rubrik gets GTM data right at scale
Clay changed how teams do enrichment, but new data is only half the job. What happens after it lands in the CRM? In this on-demand webinar, RevOps host Matt Volm talks with Zach Hoogerland (Rubrik) and Chaz La Salle (Openprise) about pairing Clay for acquisition with Openprise for the business logic—rules, mapping, routing, and governance—and how Rubrik got Sales to trust Salesforce again.
Last publish date: June 26, 2026
Resource Overview
In this session, RevOps community host Matt Volm sits down with Zach Hoogerland from Rubrik and Chaz La Salle from Openprise talked about how to break down how these two tools work together, and why you need both.
Key takeaways
- Where Clay ends and Openprise begins — and how to bridge the gap between them
- How Rubrik built a centralized enrichment motion with three waterfalls and got Sales to trust Salesforce again
- Why enrichment without governance creates operational breakdowns inside the CRM
- Practical lessons around routing, persona mapping, deduplication, and business logic
- Practical steps to fix your data governance layer so your AI agents work the way they’re supposed it
