Openprise capabilities that make it easy to implement the Demand Unit Waterfall
Score demand units, accounts, and leads based on behavioral, firmographic, technographic, and intent data. You can even test multiple scoring models simultaneously.
Automatic role assignment
Automatically derive key fields like job level and job function, based on job title, without expensive third-party data. Openprise can assign contacts to the right role in a buying group too.
ABM activity analysis
Create heatmaps to assess account coverage by role, engagement activity by role across demand units, and many more.
Dedupe leads, contacts, and accounts in real time based on your company’s criteria for surviving records.
Lead routing and account assignment
Create sophisticated lead routing logic based on geography, product interest, previous account history, partner involvement, and more.
Data enrichment across multiple third-party providers
Leverage the Openprise Data Marketplace to access the best providers for your specific target market. Automate the process of ingesting and normalizing the data across providers to maintain a clean, standardized database.
Custom business process automation
Orchestrate just about any custom business process unique to your sales and marketing strategy.