New survey: 2022 State of Revenue Operations – 
Businesses that rely on dirty data find that all their downstream data processes—attribution, lead, scoring, and segmentation, to name a few—aren’t accurate and negatively impact revenue. Instead, clean your data as soon as it enters your system with data quality automation processes like normalizing and deduping to ensure your data always stays pristine. Create a foundation for RevOps processes by letting Openprise continuously clean, standardize, and normalize your data.
Eliminate bad data
Get results in real time
Prevent dirty data from entering your system in the first place with the Openprise data quality solution. We automate cleansing, standardization, normalization, and dedupe in real time so you never have to worry about bad data. Automatically clean leads and contacts as soon as they’re created by eliminating bogus names, incorrect emails, and broken URLs. Drive revenue faster than ever before by making it easy for your sales team to reach the right people.
Support GTM strategies
Make your data easy to use
Get the most accurate view of campaign performance using both out-of-the-box and highly configurable customizable campaign attribution software models. You’ll deliver fast insights to marketing and sales leadership, so you can move quickly and confidently on important campaigns.
Experiment using as many models as you need in a safe space without impacting production CRM or marketing automation systems, all while using any number of additional integration options to fulfill business requirements.
Single source of truth
Make an impact on your RevOps processes
Compare campaign attribution model output side-by-side and easily transfer the results to your organization’s BI tool of choice. Create highly configurable reports, dashboards, or even custom apps based on the needs of your individual stakeholders using our marketing attribution solution.
Learn how each touch moves deals through the pipeline and connect to a multitude of data sources for better reporting through the API Factory.
Explore capabilities you need to make your data go-to-market ready
“Since we’ve automated all the data standardization and list loading processes, there’s nothing to do except check the headers and upload the list.”
Roberto Fernández Madero,
Manager of marketing operations, Zendesk
Learn more about data quality
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