Businesses that rely on dirty data find that all their downstream data processes—attribution, lead, scoring, and segmentation, to name a few—aren’t accurate and negatively impact revenue. Instead, clean your data as soon as it enters your system with automated processes like normalizing and deduping to ensure your data always stays pristine. Create a foundation for RevOps processes by letting Openprise continuously clean, standardize, and normalize your data.
Get results in real time


Make your data easy to use
- Automatically cleanse and normalize all your contact data once you implement your standards in Openprise.
- Easily tailor the deduplication process for your unique requirements. Test dedupe logic in a safe environment outside of Salesforce and Marketo—without impacting live processes.
- Segment by job level, job function, and job sub-function, as well as normalized company names, phone numbers, and location fields to effectively target the right decision makers.
Get the analytics you need to make critical decisions for segmentation, lead routing, attribution, and other crucial marketing and sales processes.

Make an impact on your RevOps processes
Create a single source of truth by unifying all your data sources with the Openprise RevOps Data Automation Platform to provide greater visibility for all your RevOps processes.


“Since we’ve automated all the data standardization and list loading processes, there’s nothing to do except check the headers and upload the list.”
Roberto Fernández Madero, manager of marketing operations, Zendesk
Get all the capabilities you need to make your data go-to-market ready
Learn more about data quality
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