Solutions for Data Quality

Data fuels your go-to-market engine. But unless you start with quality data, every downstream process suffers. Openprise data quality solutions automate cleansing, deduplication, and enrichment from a single, end-to-end platform. They’re the first steps on a pathway of building blocks that grow with your business. Get better attribution, better lead-to-account matching, and better business outcomes with always-on data quality.

Always-on data cleansing

Data Essentials

Your critical business processes depend on good data. Data Essentials cleans data from any source and continuously prevents dirty data from entering your system, automatically. So marketing and sales teams can trust the data behind every go-to-market motion.

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Dedupe leads, contacts, accounts, custom objects

Deduplication

Duplicate records lead to lost opportunities. Our deduplication process leverages the unique Open Data catalog and custom surviving logic to ensure each lead is counted only once. Reduce the clutter in your CRM and ensure your teams always find their targets.

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Add context to your data

Enrichment

Once it’s cleansed and deduped, fill the gaps in your data. Our sophisticated rules engine, combined with the freedom to use multiple enrichment providers, delivers higher match rates and better ROI. Reach the right buyers with the right message, every time.

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Take the next step

Incremental investments with exponential rewards

Openprise solutions are a pathway of building blocks that grow with your business. They’re delivered by the RevOps Data Automation Cloud, the industry’s first end-to-end data automation platform for RevOps. With each solution you add, you unlock more value from the platform and more insights from your data. Take your next step with Openprise, and transform your data into action at scale.

Data quality