RevOps Data Automation Cloud
More tech + more data does not mean more revenue
For many years, RevOps has made bigger and bigger investments in technology and data to continue to drive better GTM results, but that equation doesn’t work anymore.
Business results are falling far short of expectations:
Report dissatisfaction with attribution insights
Lack confidence in lead routing accuracy
Experience underutilization of RevTech stack capabilities
Today’s RevOps stack
RevOps Automation Cloud
The Openprise RevOps Data Automation Cloud
Why Openprise RevOps Data Automation Cloud?
Agility: Implement changes with ease, in a timely manner. Have all the tools to maintain the environment efficiently.
Scale: Improve the productivity of the GTM and operations team to keep up with the growth of the business. Accommodate growth in customer base by being able to handle large volumes of data.
Simplification: Solve multiple problems with a single solution. Rationalize your shared data and cross-funnel process automation with a single solution rather than a growing set of tools, spreadsheets, and code.
Reliability: Allows you to build the right architecture in your RevOps stack, that eliminates many issues created by tech debt.
Low risk: With built-in data persistence and processing power to spare, the RDA Cloud can act as your sandbox for innovation, without the risk of affecting your systems of record.End-to-end RevOps Data Automation capabilities
Orchestrate data
- Data onboarding
- Data cleansing and standardization
- Deduplication
- Data unification
- Data governance
- Data lifecycle management
- Data profiling / assessment
- Privacy and compliance
Drive demand
- Campaign attribution
- Enrichment and lead acquisition
- List loading
- Lead scoring
- Lead-to-account matching
- Lead routing
- Partner registration routing
- Job title segmentation
- Buyer’s journey
Optimize pipeline
- Account hierarchy
- Account scoring and grading
- Account segmentation
- Territory re-balancing
- Mass change automation
- B2b revenue waterfall
Integrate and activate
“What stands out is the ability to run all these processes within Openprise, without needing to push data back into the system to see the results. The ability to move data in and out of Openprise—and manage that data within Openprise as a sandbox simulation—is really where the value of the platform lies.”
Roberto Fernández Madero,
manager of marketing operations, Zendesk
“We can see a top-down funnel that shows the touchpoints, and we can examine the effectiveness of individual touchpoints as well as the speed and close rate.”
Josh Ren, director marketing operations, Netskope
Learn more about RevOps Data Automation Cloud
Find out how Openprise works
RevOps leaders rely on Openprise
See what our customers are saying
Transforming sales and marketing into a cohesive go-to-market team
Building a solid data foundation for better marketing