Drivers Awards 2023

Congrats to this year's winners!

Drivers awards
The Drivers Awards celebrate the amazing achievements of RevOps teams, and showcase the innovation and accomplishments of these people and companies taking a data-driven approach to RevOps using Openprise.

The categories

The drivers awards are comprised of seven categories:

Driving Business Impact

This category recognizes RevOps teams that use Openprise to dramatically improve business processes, resulting in a direct impact on business performance. The winner must demonstrate a significant impact on business outcomes in any or all of these areas: increased revenue, improved operational efficiency, or reduced costs.

Driving Creativity

This category recognizes RevOps teams that use Openprise in an unconventional way. The winner must demonstrate a unique business need that required creating entirely new business cases that bring data together and use it to drive business and deliver information to teams in a novel way.

Driving Data and Funnel Visibility

This category recognizes RevOps teams that excelled at integrating data from multiple sources into a solid foundation using Openprise. The winner must have created order from chaos by combining data sets to enable multiple teams to have a shared vision of their data and funnel.

Driving Efficiency

This category recognizes RevOps teams that transformed the Ops function from a helpdesk to a strategic team with a critical impact on the business’s top line. The winner must demonstrate the ability to crank up the RevOps engine for maximum output and achieve more with fewer resources.

Driving Stack Optimization

This category recognizes RevOps teams that have a holistic vision in creating the most efficient RevOps tech stack. The winner must demonstrate the ability to anticipate future RevOps use cases and think strategically when planning and building the most optimal process and technology stack.

Rookie of the Year

This category recognizes RevOps teams that have started using Openprise in the last year, and are doing amazing, fun RevOps projects using the platform.

Driving RevOps Alignment

Focusing on the “Just Align It!” theme for Open23, this category recognizes sales, marketing, and IT organizations bridging the gap across teams to drive RevOps. The winner must be using Openprise to boost efficiency, drive more sales, and expand accounts to scale their businesses.
Winners of the Driving Business Impact Award
Karthika Gopal
Marketing Operations
Sarath Chander
Business Applications - GTM
Senior Executive
Marketing Operations
Vimal Venkatesan
Marketing Operations
Dhananjeyan Lakshmiapthy
Marketing Operations
Affordable, quick to implement and designed for the end user, Freshworks software-as-a-service is trusted by more than 50,000 companies worldwide. It empowers businesses to enhance both customer experience (CX, CRM) and employee experience (ITSM, HRSM). By using Openprise to process up to 4,000 leads daily, Freshworks has achieved a 97.5% reduction in lead routing time and now has a consistency near 99.9%, significantly improving their operation efficiency. They have also substantially decreased the costs associated with manual lead routing, resulting in a manpower cost reduction.

Runner-up: Rimini Street

Winners of the Driving Creativity Award
Conrad Millen
Sr. Director,
of Marketing Operations
Jason Edgar
Sr. Manager,
Marketing Data Operations
Andrew Desbiens
Sr. Manager,
Marketing Operations
Founded in 2016, Rippling has evolved to manage all aspects of employee data, from payroll and benefits, to the apps employees use, to a device management platform. By building a data warehouse to store data and creating a data ingestion process, Rippling is able to fuel a targeted/personalized email machine throughout their go-to-market (GTM) technology stack. This gives them the ability to control, audit, and pivot where needed, contributing to 25% of their pipeline.
Winners of the Driving Data and Funnel Visibility Award
Betsey Turnbaugh
Sales Technology,
Senior Director
Carolyn Marshall
Technical Lead
Alight, Inc. (NYSE: ALIT), a leading cloud-based human capital and technology services provider has been helping companies get more out of benefits, payroll, and HR for over 25 years. Alight has transformed the process for creating new accounts in their customer relationship management (CRM) system by streamlining data management, updating and simplifying data, and automating processes that used to take hours of manual research, providing more accurate data for 31% of their accounts and saving the team an estimated 520 hours annually.

Runner-up: Lexmark International

Winners of the Driving Efficiency Award
Edward Lam
Sr. Marketing
Operations Specialist
Erik Hoogeveen
Marketing Operations
Specialist EMEA/Global
Sara Greer
Senior Manager,
Global Marketing Operations
Uniting design, code and deployment, the OutSystems platform radically simplifies development so innovation can flourish and organizations can turn their big ideas into apps. OutSystems has transformed their list uploading process by streamlining and automating it, reducing processing times by 80-90%, automatically removing potential duplicates, and removing manual processes from team members, letting them focus on higher-value efforts. These changes have also indirectly contributed to improved conversion rates and revenue generation.

Runner-up: Moss Adams

Winners of the Driving Stack Optimization Award
Dom Freschi
Manager, Marketing
Operations & Analytics
Onbe is the corporate payouts gateway that manages and modernizes consumer and workforce payments for enterprise merchants and brands. In less than six months, Onbe has been able to increase the amount of data being analyzed and provided to their Marketing and Sales teams with fewer integrations into their core platforms. By using Openprise, Onbe has been able to better use their key activity data from CRM, marketing automation platform (MAP), Sales Engagement Platform (SEP), and predictive modeling systems, creating a single source of activity structured for the teams that need it. They have seen an over 50% increase in MQL-to-Opp conversion rates as well as a nearly 25% faster signed opportunity sales velocity year-over-year between 2022 and 2023 YTD.
Winners of the Rookie of the Year Award
Angela Link
Director of GTM Data Governance
Druva enables cyber, data and operational resilience for every organization with the Data Resiliency Cloud, the industry’s first and only at-scale SaaS solution. By adopting Openprise, Druva has sparked transformation across five critical operational processes that have improved efficiency and accuracy in data, reporting, and process tasks, along with reducing the time spent on manual intervention. This has improved conversion rates and enabled consistent automation and data-driven insights. Druva has been able to update over one million opportunity team members to date, resulting in significant time savings.
Winners of Driving RevOps Alignment Award
Ken Magness
Director of Sales Operations
Jeanne Flatland
SFDC Consultant/ Administrator
Nick Calderazzo
Sales and Marketing Operations
RxVantage is transforming the way physicians and their staff receive education about the latest medical breakthroughs and technology, directly from the companies that develop them. The team focused on optimizing lead throughput from the marketing and channel teams, supporting two separate business units that require different account, contact, and lead record types. By leveraging Openprise, RxVantage has improved their speed to lead by 176%, resulting in a 30% increase in marketing event pipeline. This has enabled them to repurpose two full-time employees into revenue-generating functions, turning overhead costs into revenue. The result is not only reduced friction in the sales process, but the creation of a better experience for their clients.

Runner-up: Acquia

The annual Drivers Awards reflect the growing list of RevOps builders forging a path in this evolving field. Openprise aims to support the broader industry community through the awards program, and hopes this year’s runners-up and winners see continued recognition from their customers, clients, partners, and peers.



Congratulations 2023 Drivers Awards winners!