For many operations leaders, deduplicating leads, contacts, and accounts can seem like lower-level work. Work that’s deemed to be easily done “later” on a date that constantly gets pushed further into the future. Instead, operations leaders need to understand the…
Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.
The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.