Why dedupe is a strategic play

Why dedupe is a strategic play

For many operations leaders, deduplicating leads, contacts, and accounts can seem like lower-level work. Work that’s deemed to be easily done “later” on a date that constantly gets pushed further into the future. Instead, operations leaders need to understand the…
Peel The Onion In Your Dedupe Logic

How to Identify Surviving Records in Your Dedupe Logic

Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.
Identifying Duplicate Records In Salesforce

How to Identify Duplicate Records in Salesforce and Marketo

The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
Checklist Deduplicate Salesforce And Marketing Automation

Checklist to Deduplicate Salesforce.com & Marketing Automation Data

The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.
Dedupe People

Dedupe Project Considerations: People & Process

Data Dedupe is no different than any other marketing initiative - you start with people and process first, then focus on data and technology.
Data Duplication

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.