Post by: Emily Salus in Data orchestration
For many operations leaders, deduplicating leads, contacts, and accounts can seem like lower-level work. Work that’s deemed to be easily done “later” on a date that constantly gets pushed further into the future. Instead, operations leaders need to understand the…
Post by: Ed King in Data orchestration
Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.
Post by: Ed King in Data orchestration
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
Post by: Ed King in Data orchestration
The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.
Post by: Ed King in Data orchestration
Data Dedupe is no different than any other marketing initiative - you start with people and process first, then focus on data and technology.
Post by: Ed King in Data orchestration
The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.