Category:

Data Enrichment

Data enrichment painful? It doesn’t have to be. Find out how to jumpstart your data enrichment project.

Best Practice, Data Enrichment, Industry

Blog | Ep 5: Josh Hill – Founder, Marketing Rockstar Guides – The Data Driven Marketer

 Want to guess the most common complaint about screenwriting software? It doesn’t write the movie by itself. While that complaint may sound crazy, a lot of people who buy marketing automation platforms like Marketo expect the software to do all the work by itself. Marketing automation is like any other software. People buy it […]

Posted on May 21, 2019
Best Practice, Data Enrichment, Industry, Uncategorized

Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between the annoying Clippy (from Microsoft Office 97) and C3PO (the Star Wars android that was […]

Posted on May 7, 2019
Best Practice, Data Enrichment, Industry

Blog | 3 The Data Driven Marketer EP 3: Adam Goyette – VP Marketing, G2 Crowd

 Marketing’s sole purpose is to help drive more sales. To do this, marketing and sales should always be in perfect alignment. Adam Goyette, Vice President of marketing at G2 Crowd, the largest marketplace for B2B software in the world, has mastered marketing and sales alignment. He shared his expertise with us. Aligning Sales and […]

Posted on April 23, 2019
Best Practice, Data Enrichment, Data Hygiene, Data Normalization, Industry

The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product […]

Posted on April 9, 2019
Best Practice, Data Enrichment, Industry

Social Selling Techniques Only Humans Can do – The Data-Driven Marketer Ep.1: Jill Rowley

If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. Important Sales Lessons One of the most important sales tips Rowley learned […]

Posted on March 26, 2019
Data Enrichment, Data Segmentation

Using Data Management for Event Lists

I’m no Excel wizard. Before I joined Openprise, if someone had asked me to put together data from four different spreadsheets into a single resource by joining data, I would have been baffled as to how to even start. Over the last few months, I’ve been learning how to use Openprise. As both an exercise […]

Posted on September 6, 2018
Data Enrichment

Automated Data Onboarding: Action Execution Tasks

This is part 6 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation and decision-making tasks. Today we will discuss the final set of tasks: action execution. If you need to read the previous parts of this blog series, you can find the start of […]

Posted on April 18, 2018
Data Enrichment

Automated Data Onboarding: Decision-Making Tasks

This is part 5 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation tasks. Today we will move right into decision making tasks. If you need to read the previous parts of this blog series, you can find them here, here, here, and here. B. […]

Posted on April 11, 2018
Data Enrichment

Automated Data Onboarding: More Data Preparation Tasks

This is part 4 of our new blog series on automated data onboarding / list loading. Last time we started covering data preparation tasks. Today we will finish discussing the rest of the data preparation tasks. If you need to read the previous parts of this blog series, you can find them here, here, and […]

Posted on April 4, 2018
Data Enrichment

Automated Data Onboarding: Data Preparation Tasks

Welcome back to our blog series on automated data onboarding / list loading. If you miss the introduction, you can find it here. If you missed the second blog on setting up the input, you can find it here. Step 2: Set Up Automated Tasks Automated tasks for list loading—or any data driven process for […]

Posted on March 28, 2018