How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

You, the marketing and sales team, want to have a Customer Data Platform (CDP). Your IT counterpart suggests you take advantage of the Enterprise Data Warehouse (EDW) they already have or are looking to build. You’re facing three options: Use…
Openprise Agile CDP Solution

The Openprise Agile CDP Solution

The Openprise Agile CDP Solution: Why Now? How Are We Different? Last week we announced the Openprise Agile CDP (Customer Data Platform) solution. Aren’t we a little “Johnny come lately” you say? Why jump into such a crowded space so…