Leveraging AI To Revive Your CRM Platform AI, Data Hygiene, Podcast, Sales

AI and CRM Platforms: A Powerful Combo

Anyone who’s been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to […]

Posted on April 14, 2020
AI in Marketing: How AI Helps Marketers Get Ahead AI, Marketing, Podcast

AI in Marketing: How AI Helps Marketers Get Ahead

This was a fantastic interview moment (I laughed out loud). So, I asked this question: What can companies do to get the account selection right? The answer was, “Cheat.” I had a chance to interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. “The majority of […]

Posted on March 19, 2020