“Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack,…
People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration…
I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has…
Post by: Allen Pogorzelski in RevOps
At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team…
Post by: Emily Salus in RevOps
Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it…
Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…
Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.
Post by: Ed King in Data orchestration
We'll discuss marketing data cleansing issues such as working productively with Sales Ops; working with third-party data; and more.
Post by: Allen Pogorzelski in Data orchestration
Third-party data alone isn't enough for data cleansing. In this blog post, we'll discuss why, and the steps you should take to do it right.
Unstructured contact data can be very difficult to ingest by your applications. Let's take a look at some of the challenges and how Openprise can help.