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Avoid Technical Bankruptcy: Strategies to Start Paying Off Your Technical Debt

“Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack,…
Every Dirty Data Problem Is Caused By A Process Problem: Why You Need To Fix The Root Cause

Every Dirty Data Problem is Caused by a Process Problem: Why you Need to Fix the Root Cause

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration…
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I Predict Your Predictive Scoring Project Will Fail. Here’s Why and How to Do It Right

I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has…
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Metrics that Should Matter to You in Looking at a Data Orchestration Software Vendor

At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team…
Automation Of Business Workflows And Processes With Businessman X

Fueling your Digital Transformation

Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it…
Stop Using Picklists On Forms If You Want Good Quality Data

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…
Data Dumpster

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.
Real Life Experiences In Cleaning Up Your Marketing Data

Real Life Experiences in Cleaning Up Your Marketing Data

We'll discuss marketing data cleansing issues such as working productively with Sales Ops; working with third-party data; and more.
Can’t I Just Buy Some Data To Clean Up My Database?

Can’t I Just Buy Some Data to Clean Up My Database?

Third-party data alone isn't enough for data cleansing. In this blog post, we'll discuss why, and the steps you should take to do it right.
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Parse And Validate Unstructured Contact Data

Unstructured contact data can be very difficult to ingest by your applications. Let's take a look at some of the challenges and how Openprise can help.