In Revenue Ops, the Dangers of Confusing Simple with Simplistic

In Revenue Ops, the Dangers of Confusing Simple with Simplistic

We’ve all heard these sayings applied to business, like “KISS: Keep it simple, stupid,” and “the simple solution’s usually the best solution.” There’s a lot of truth to each of them. Take “simple doesn’t mean easy.” It’s also true, but…
Mobile Market Usage Trends: What You Need to Know

Mobile Market Usage Trends: What You Need to Know

2007. The year Apple introduced the iPhone to the world. (2007 seems like a million years ago, right?) InMobi recognized the writing on the screens, and the company's founders started that same year with the intent to grow alongside mobile…
Theoretical Physics and Your Buying Groups

Theoretical Physics and Your Buying Groups

Who’s visiting your website? And how can you categorize them into buying groups? You might think you’ve got a grasp on the prospects who are visiting. The ones showing interest in you. And the reason you think you might have…
Digital Marketing and ABM During COVID-19

Digital Marketing and ABM During COVID-19

We’re truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events canceled across the board, a lot of digital marketing and ABM professionals are asking one simple…
Leveraging AI To Revive Your CRM Platform

AI and CRM Platforms: A Powerful Combo

Anyone who's been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your…
AI in Marketing: How AI Helps Marketers Get Ahead

AI in Marketing: How AI Helps Marketers Get Ahead

This was a fantastic interview moment (I laughed out loud). So, I asked this question: What can companies do to get the account selection right? The answer was, “Cheat.” I had a chance to interview Latane Conant, CMO at 6sense,…
Sales Engagement Platforms: Better Experiments Mean Better Data

Sales Engagement Platforms: More Experiments Mean Better Data

Today we're talking about sales engagement. But before we get to that, I'd like to share a thought on sales follow-up: We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle…
The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

Maybe you’re in the midst of creating your own category, or maybe you’re in a hotly contested market. Either way, you’ve probably figured out that today's buyers have changed. They’re smarter, more researched, and by the time they call a…
4 Strategies to Ensure Data-Driven Thought Leadership

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine…
3 Keys to a Product-Led Go-to-Market Strategy

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build…