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Marketing Op’s Guide to GDPR Compliance

Read the guide to GDPR compliance for marketing ops. We’ll focus on the needs of the marketing operations team within any enterprise that collects and holds EU citizen data.
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I Didn’t Go to College for This

Because we help marketers eliminate manual data manipulation tasks such as marketing data cleansing, we often encounter many real life stories from them.
Can’t I Just Buy Some Data To Clean Up My Database?

Can’t I Just Buy Some Data to Clean Up My Database?

Third-party data alone isn't enough for data cleansing. In this blog post, we'll discuss why, and the steps you should take to do it right.
Marketing Open Data – Sharing The Love

Marketing Open Data – Sharing the Love

Open Data is public information that can be freely used, shared, and built-on by anyone. See how you can leverage it to improve your sales & marketing data.
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5 Key Considerations for Effective De-Duping

Five key considerations for effective data deduplication. Logic, process, people, priorities, and system selection criteria.
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When eHarmony Meets B2B Marketing—the Under Appreciated Value of Couple-Based Referrals

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The Fallacy of More Marketing Data

Data acquisition alone is just the firs step to your marketing success. In fact, too much data can be bad. In this article, we'll explain why.
Managing “legitimate” Duplicate Records

Managing “Legitimate” Duplicate Records

Not all duplicate records should be removed. There are many business situations where duplicate records should be kept. Here are some popular examples.
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Dealing with Merge Blockers in the Dedupe Process

When you merge duplicate records, you can run into merge blockers. Here are the most common ones we see in Salesforce.com and how to remediate them.
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Manual Review and Overwrite of Dedupe Results

Beyond the initial setup validation and some exceptions, we believe manually reviewing dedupe results is completely unnecessary and a waste of resources. Here's why.