Post by: Ed King in Process orchestration
Read the guide to GDPR compliance for marketing ops. We’ll focus on the needs of the marketing operations team within any enterprise that collects and holds EU citizen data.
Post by: Allen Pogorzelski in Data orchestration
Because we help marketers eliminate manual data manipulation tasks such as marketing data cleansing, we often encounter many real life stories from them.
Post by: Allen Pogorzelski in Data orchestration
Third-party data alone isn't enough for data cleansing. In this blog post, we'll discuss why, and the steps you should take to do it right.
Post by: Allen Pogorzelski in Data orchestration
Open Data is public information that can be freely used, shared, and built-on by anyone. See how you can leverage it to improve your sales & marketing data.
Post by: Ed King in Data orchestration
Five key considerations for effective data deduplication. Logic, process, people, priorities, and system selection criteria.
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Data acquisition alone is just the firs step to your marketing success. In fact, too much data can be bad. In this article, we'll explain why.
Post by: Ed King in Data orchestration
Not all duplicate records should be removed. There are many business situations where duplicate records should be kept. Here are some popular examples.
Post by: Ed King in Data orchestration
When you merge duplicate records, you can run into merge blockers. Here are the most common ones we see in Salesforce.com and how to remediate them.
Post by: Ed King in Data orchestration
Beyond the initial setup validation and some exceptions, we believe manually reviewing dedupe results is completely unnecessary and a waste of resources. Here's why.