Why dedupe is a strategic play

Why dedupe is a strategic play

For many operations leaders, deduplicating leads, contacts, and accounts can seem like lower-level work. Work that’s deemed to be easily done “later” on a date that constantly gets pushed further into the future. Instead, operations leaders need to understand the…
How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

You, the marketing and sales team, want to have a Customer Data Platform (CDP). Your IT counterpart suggests you take advantage of the Enterprise Data Warehouse (EDW) they already have or are looking to build. You’re facing three options: Use…
What Exactly is “Data Quality” for Marketing and Sales?

What Exactly Is Data Quality for Marketing and Sales?

It seems like every company we talk to these days has a data quality initiative going on. Maybe after years of tinkering with the latest and greatest marketing and sales technologies, people have finally figured out there’s no silver bullet…