Ddm Taylor

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to executives and data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The…
Stop Using Picklists On Forms If You Want Good Quality Data

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…
Istock Small

The Fallacy of More Marketing Data

Data acquisition alone is just the firs step to your marketing success. In fact, too much data can be bad. In this article, we'll explain why.
Bloggy Business Card Stack

Parse And Validate Unstructured Contact Data

Unstructured contact data can be very difficult to ingest by your applications. Let's take a look at some of the challenges and how Openprise can help.
Data Is Like Water

Data is Like Water

Use water as a mental model to think about data can give business users the right context to understand how data behaves in an enterprise setting.