“Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack,…
I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has…
Post by: Allen Pogorzelski in RevOps
At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team…
Post by: Emily Salus in RevOps
Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it…
Post by: Emily Salus in RevOps
Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to…
Post by: Emily Salus in Data orchestration
Not long ago, a prospect mentioned that their primary need was to normalize job titles and that he’d been searching online for a solution to do this. While I understood the goal, this wasn’t, in fact, the right thing to…