Openprise Blog

Article, Best Practice, GDPR

Marketing Op’s Guide to GDPR Compliance

This article first appeared on November 9, 2017 on the MarTech Series website.

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export

Posted on November 15, 2017
Data Enrichment

Data Enrichment Part III: Determining Your Target Market

This is part 3 of our blog series on data enrichment. Feel free to catch up if you missed the first two posts, Introducing the Data Enrichment 101 Series, and Determining the Processes the Data Will Support .

At the risk of sounding like

Posted on November 3, 2017
Data Cleansing

Real Life Experiences in Cleaning Up Your Marketing Data

This post originally ran on The Marketo Blog on 10/26/17

One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the

Posted on October 31, 2017
Data Enrichment

Data Enrichment Part II: Determining the Processes the Data Will Support

This is part two of our new blog series on data enrichment. Feel free to catch up if you missed the first post.

Once you have clarity and priorities set for your high-level goals, next determine which specific business processes the data will support.

Posted on October 26, 2017
Data Enrichment

Introducing the Data Enrichment 101 Blog Series

Our Data Deduplication Blog Series and the subsequent white paper, The Complete Deduplication Survival Guide, were so popular that we decided to cover a second very common, but often misunderstood topic in (painful?)

Posted on October 18, 2017
Article, Best Practice

I Didn’t Go to College for This

When people ask us who Openprise competes with, our usual response is manual processes, spreadsheet macros, the rules engines in Salesforce / Marketo / Eloqua, and custom solutions. The things Openprise replaces, in terms of frequency, is in that order. Because we help people eliminate

Posted on August 17, 2017
Article, Best Practice, Data Cleansing

Can’t I Just Buy Some Data to Clean Up My Database?

This article originally appeared as part of Demand Gen Report’s “The 2017 State of Database Quality” special report, published in August 2017. Be sure to download the report if you haven’t seen it.

In recent years,

Posted on August 7, 2017
Article, Best Practice

Marketing Open Data – Sharing the Love

We’ve always been fascinated by Open Data—the vast body of public information that can be freely used, shared, and built-on by anyone. So much so that when it came time to choose a name for our company we decided on Openprise, which reflects the huge

Posted on June 15, 2017

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