Openprise Blog

Data Enrichment, Data Segmentation

Using Data Management for Event Lists

I’m no Excel wizard. Before I joined Openprise, if someone had asked me to put together data from four different spreadsheets into a single resource by joining data, I would have been baffled as to how to even start. Over the last few months, I’ve been learning how to use Openprise. As both an exercise […]

Posted on September 6, 2018
ABM, Best Practice

Thinking about ABM? Start Here.

If ABM is the next thing on the agenda at your company, you’re either deeply involved in the selection of accounts for the initiative or you’re waiting to hear what those accounts will be. While many would expect the hard parts to be selecting the accounts and then creating the campaigns, there’s a large project […]

Posted on July 26, 2018
Best Practice, Data Hygiene

Marketing Operations Isn’t the Plumbing, It’s the Foundation

Too often Marketing Operations professionals are seen as the “plumbers” of the team. Their work is invisible until the shower backs up and then their colleagues only see them as fixers. When everything is running smoothly, their work goes unnoticed. It’s time for Marketing Operations to present itself as what it actually is —the foundation of the building, not the plumbing for the house.

Posted on July 3, 2018
Best Practice, GDPR

GDPR — What We Chose to Do at Openprise

Before GDPR went into effect, Openprise took steps towards compliance. Emailed everyone in our database about our updated Privacy Policy: We sent this one out earlier than just about everybody, and positioned it as a model for GDPR compliance in the email offer. We didn’t particularly want people to read it so we sent in […]

Posted on May 30, 2018
Best Practice, GDPR

GDPR the Morning After…What to Do with Those Non-Opted-In Leads?

It’s May 25th, 2018, the day GDPR takes effect. Pencils down. You’ve done all you can for GDPR compliance. You have: Put up a cookie warning banner Added opt-in to your forms Updated your privacy policy and sent out the notification Updated your subscription center Put in new policies and processes Asked all your data […]

Posted on May 25, 2018
Best Practice, CASL, GDPR

GDPR and CASL – They’re NOT the Same Thing

As the implementation date for GDPR (General Data Protection Regulation, the EU’s digital privacy requirements) on May 25th nears, many companies are making efforts to ensure they’re compliant. Others are still wondering what they need to do or have decided it’s not important. While most marketers are in the know, I’ve heard a few stories […]

Posted on May 7, 2018
Data Enrichment

Automated Data Onboarding: Action Execution Tasks

This is part 6 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation and decision-making tasks. Today we will discuss the final set of tasks: action execution. If you need to read the previous parts of this blog series, you can find the start of […]

Posted on April 18, 2018
Data Enrichment

Automated Data Onboarding: Decision-Making Tasks

This is part 5 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation tasks. Today we will move right into decision making tasks. If you need to read the previous parts of this blog series, you can find them here, here, here, and here. B. […]

Posted on April 11, 2018
Data Enrichment

Automated Data Onboarding: More Data Preparation Tasks

This is part 4 of our new blog series on automated data onboarding / list loading. Last time we started covering data preparation tasks. Today we will finish discussing the rest of the data preparation tasks. If you need to read the previous parts of this blog series, you can find them here, here, and […]

Posted on April 4, 2018
Best Practice

Detecting and Compensating for Link Scanners / Spam Checkers / Clickbots for Marketo Users

The Problem Link scanners / spam filters / click bots are network security devices enterprise IT deploys to block links to risky websites. These devices will click on every link within an email you send before the email is delivered to the recipient’s email server. These phantom clicks are sometimes followed by real human clicks, […]

Posted on March 28, 2018

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