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Best Practice, Industry, Podcast

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. To learn more, we asked the guy who […]

Posted on January 21, 2020
Best Practice, Industry, Podcast

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build the world’s greatest tool for product teams. The rest will follow. And it did. To […]

Posted on January 7, 2020
Best Practice, Industry, Podcast

How Zycus Gets 7x ROI on Their Digital Marketing

Zycus has been growing at an impressive pace for some time now. Ashish Agrawal, their Head of Digital Marketing, is a big part of that. He attributes this growth to their attribution model. Rather than settle for out-of-the-box analytics that typically offer siloed perspectives, Zycus created their own year-end attribution review. This model looks at […]

Posted on December 31, 2019
Best Practice

What List Loading and Anthony Bourdain have in Common

What List Loading and Anthony Bourdain’s Advice on Not Ordering Fish on Mondays Have in Common On the way to the SiriusDecisions Tech X event last week, the conversation with my Lyft driver turned to Anthony Bourdain, the celebrity chef, author, and travel writer who passed away last year. All foodies are familiar with his […]

Posted on December 18, 2019
Data Quality

What Exactly Is “Data Quality” for Marketing and Sales?

It seems like every company we talk to these days has a data quality initiative going on. Maybe after years of tinkering with the latest and greatest marketing and sales technologies, people have finally figured out there’s no silver bullet or Easy ButtonTM that can give you more leads and higher conversion without doing the […]

Posted on October 24, 2019
Best Practice, Industry, Podcast

5 Keys to Unlocking a Successful ABM Program with Engagio Co-Founder, Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge about what works in ABM. […]

Posted on October 15, 2019
Company News & Culture

Meet Tim Lambert, Openprise’s New Chief Revenue Officer

I recently had the pleasure of sitting down with Tim Lambert, our new Chief Revenue Officer. His role will focus on sales and business development. But in this wide-ranging conversation, we covered topics from coffee to collaboration. What was it about Openprise that made you say to yourself, “I gotta work here?” The people. There […]

Posted on August 8, 2019
Uncategorized

Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies

When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he saw that over 60% of Lattice’s revenue came from San Francisco and New York, he realized that big cities […]

Posted on July 9, 2019
Best Practice, Industry, Podcast

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the […]

Posted on June 21, 2019
Data Orchestration

What is Data Orchestration?

The term “Data Orchestration” has been picking up momentum among sales and marketing teams in recent years as they realize their data is the foundation of just about everything they want to do and that managing that data needs to be a high priority. So, what is data orchestration? Here’s a common definition: Data Orchestration […]

Posted on June 12, 2019

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