Openprise Blog

2007. The year Apple introduced the iPhone to the world. (2007 seems like a million years ago, right?) InMobi recognized the writing on the screens, and the company’s founders started that same year with the intent to grow alongside mobile technology at the inevitable breakneck speeds, and emerge a leader in the mobile intelligence space. […]

Hybrid apps are having a moment. We’ll start by explaining the concept of both an “app” and a “hybrid app.” Then we’ll show you how to create hybrid apps using the Openprise Data Orchestration Platform, along with two real-life examples. If There’s an App for Everything, Why Hybrid Apps? Even in this age of “There’s […]

Who’s visiting your website? And how can you categorize them into buying groups? You might think you’ve got a grasp on the prospects who are visiting. The ones showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you know who your leads […]

Lead to account matching is an important, but often unappreciated, process. You need it for higher-level marketing and sales business processes like lead routing, lead and account scoring, and attribution. What is Lead to Account Matching? When a prospect fills out a form on a website, attends a field event, or interacts with any other […]

We’re truly honored to have made the list of finalists on Inc.’s Best Workplaces of 2020 list for the second year in a row. We all work hard to maintain our company culture at the best of times—so to receive this recognition now in the midst of these challenging times is a much-appreciated validation of our efforts—and to […]

We’re truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events canceled across the board, a lot of digital marketing and ABM professionals are asking one simple question: “How do we continue to build pipeline in the middle of a pandemic?” It’s […]

Anyone who’s been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to […]

The Openprise Agile CDP Solution: Why Now? How Are We Different? Last week we announced the Openprise Agile CDP (Customer Data Platform) solution. Aren’t we a little “Johnny come lately” you say? Why jump into such a crowded space so late in the game? Let me first explain our hesitation, and then the revelation that […]

This was a fantastic interview moment (I laughed out loud). So, I asked this question: What can companies do to get the account selection right? The answer was, “Cheat.” I had a chance to interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. “The majority of […]

Today we’re talking about sales engagement. But before we get to that, I’d like to share a thought on sales follow-up: We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. The ones that do will either give positive responses, […]