Post by: Emily Salus in Data orchestration
At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to update their lead routing rules. Sales reps are rightfully very possessive of their accounts and leads, and when a lead…
Post by: Emily Salus in Data orchestration
For many operations leaders, deduplicating leads, contacts, and accounts can seem like lower-level work. Work that’s deemed to be easily done “later” on a date that constantly gets pushed further into the future. Instead, operations leaders need to understand the…
Post by: Ed King in Process orchestration
You, the marketing and sales team, want to have a Customer Data Platform (CDP). Your IT counterpart suggests you take advantage of the Enterprise Data Warehouse (EDW) they already have or are looking to build. You’re facing three options: Use…
We’ve all heard these sayings applied to business, like “KISS: Keep it simple, stupid,” and “the simple solution’s usually the best solution.” There’s a lot of truth to each of them. Take “simple doesn’t mean easy.” It’s also true, but…
Post by: Allen Pogorzelski in RevOps
2007. The year Apple introduced the iPhone to the world. (2007 seems like a million years ago, right?) InMobi recognized the writing on the screens, and the company's founders started that same year with the intent to grow alongside mobile…
Post by: Ed King in Interaction orchestration
Hybrid apps are having a moment. We’ll start by explaining the concept of both an “app” and a “hybrid app.” Then we’ll show you how to create hybrid apps using the Openprise Data Orchestration Platform, along with two real-life examples.…
Post by: Allen Pogorzelski in RevOps
Who’s visiting your website? And how can you categorize them into buying groups? You might think you’ve got a grasp on the prospects who are visiting. The ones showing interest in you. And the reason you think you might have…
Post by: Allen Pogorzelski in Data orchestration
Lead to account matching is an important, but often unappreciated, process. You need it for higher-level marketing and sales business processes like lead routing, lead and account scoring, and attribution. What is Lead to Account Matching? When a prospect fills…
Post by: Janis Weiss in Company news & culture
We’re truly honored to have made the list of finalists on Inc.’s Best Workplaces of 2020 list for the second year in a row. We all work hard to maintain our company culture at the best of times—so to receive this recognition now…
Post by: Allen Pogorzelski in RevOps
We’re truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events canceled across the board, a lot of digital marketing and ABM professionals are asking one simple…