Openprise Blog

Best Practice, CASL, GDPR

GDPR and CASL – They’re NOT the Same Thing

As the implementation date for GDPR (General Data Protection Regulation, the EU’s digital privacy requirements) on May 25th nears, many companies are making efforts to ensure they’re compliant. Others are still wondering what they need to do or have decided it’s not important. While most marketers are in the know, I’ve heard a few stories […]

Posted on May 7, 2018
Data Enrichment

Automated Data Onboarding: Action Execution Tasks

This is part 6 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation and decision-making tasks. Today we will discuss the final set of tasks: action execution. If you need to read the previous parts of this blog series, you can find the start of […]

Posted on April 18, 2018
Data Enrichment

Automated Data Onboarding: Decision-Making Tasks

This is part 5 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation tasks. Today we will move right into decision making tasks. If you need to read the previous parts of this blog series, you can find them here, here, here, and here. B. […]

Posted on April 11, 2018
Data Enrichment

Automated Data Onboarding: More Data Preparation Tasks

This is part 4 of our new blog series on automated data onboarding / list loading. Last time we started covering data preparation tasks. Today we will finish discussing the rest of the data preparation tasks. If you need to read the previous parts of this blog series, you can find them here, here, and […]

Posted on April 4, 2018
Best Practice

Detecting and Compensating for Link Scanners / Spam Checkers / Clickbots for Marketo Users

The Problem Link scanners / spam filters / click bots are network security devices enterprise IT deploys to block links to risky websites. These devices will click on every link within an email you send before the email is delivered to the recipient’s email server. These phantom clicks are sometimes followed by real human clicks, […]

Posted on March 28, 2018
Data Enrichment

Automated Data Onboarding: Data Preparation Tasks

Welcome back to our blog series on automated data onboarding / list loading. If you miss the introduction, you can find it here. If you missed the second blog on setting up the input, you can find it here. Step 2: Set Up Automated Tasks Automated tasks for list loading—or any data driven process for […]

Posted on March 28, 2018
Data Enrichment

Automated Data Onboarding: Set Up the Input

Welcome back to our blog series on automated data onboarding / list loading. If you missed the introduction, you can find it here. Step 1: Set Up an Input File & a Shared Folder The first step in automating list loading is to set up how data enters the process. You need a standard file […]

Posted on March 21, 2018
Data Enrichment

New Blog Series on Automated Data Onboarding / List Loading

Following the great reception of our blog series on data deduplication and data enrichment, we are starting a new blog series on the topic of automated data onboarding and list loading. This blog series walks you through the mechanic of how to automate your list loading process. Let’s get started, shall we? Introduction Despite the […]

Posted on March 15, 2018
Best Practice, Sales Territory Planning

Sales Territory Modeling: Cool Customer Tips for Taking a Data-Driven Approach

One of the main challenges for Sales Ops is sales territory modeling—designing and maintaining a well-balanced sales territory so that you can maximize your sales team’s productivity.

Lead Routing

Why Your Lead Routing Process May Be Broken and How to Fix It

Getting the right lead to the right rep is exceptionally important in boosting your conversion rate. For any sizable organization with a distributed sales team, accurate and timely lead routing is always a challenge. Poorly performing lead routing processes have these symptoms: Low accuracy – The lead is often routed to the wrong person or […]

Posted on January 17, 2018

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