Openprise Blog

Data Enrichment

New Blog Series on Automated Data Onboarding / List Loading

Following the great reception of our blog series on data deduplication and data enrichment, we are starting a new blog series on the topic of automated data onboarding and list loading. This blog series walks you through the mechanic of how to automate your list loading process. Let’s get started, shall we? Introduction Despite the […]

Posted on March 15, 2018
Best Practice, Sales Territory Planning

Sales Territory Modeling: Cool Customer Tips for Taking a Data-Driven Approach

One of the main challenges for Sales Ops is sales territory modeling—designing and maintaining a well-balanced sales territory so that you can maximize your sales team’s productivity.

Lead Routing

Why Your Lead Routing Process May Be Broken and How to Fix It

Getting the right lead to the right rep is exceptionally important in boosting your conversion rate. For any sizable organization with a distributed sales team, accurate and timely lead routing is always a challenge. Poorly performing lead routing processes have these symptoms: Low accuracy – The lead is often routed to the wrong person or […]

Posted on January 17, 2018
Data Enrichment

Data Enrichment Part VIII: Implementation Tips

This is part 8—and the last—of our blog series on data enrichment. Here are some tips and things to consider when deploying an enrichment data service into production.

Posted on December 7, 2017
Data Enrichment

Data Enrichment Part VII: Match Test

This is part 7 of our blog series on data enrichment. Once you have your requirements clearly defined and have assembled a shortlist of data providers to evaluate, it’s time to run a match test. Here are some recommendations and tips on how to run an efficient and effective multi-vendor match test.

Posted on December 1, 2017
Data Enrichment

Data Enrichment Part VI: Alternatives to Paid Services

More often than not, the issue with data quality is not the absence of data, but incomplete, non-uniform, and unstructured data. Consider these alternatives to paid services.

Posted on November 27, 2017
Article, Best Practice, GDPR

Marketing Op’s Guide to GDPR Compliance

Read the guide to GDPR compliance for marketing ops. We’ll focus on the needs of the marketing operations team within any enterprise that collects and holds EU citizen data.

Posted on November 15, 2017
Data Enrichment

Data Enrichment Part V: GDPR Compliance

Data Enrichment GDPR Compliance: Got EU citizen data in your marketing and sales database? GDPR can severely limit your choice of data enrichment providers.

Posted on November 13, 2017
Data Enrichment

Data Enrichment Part IV: Selecting Data Providers

Factors to consider when you choose a data enrichment vendor. Single vendor or best of breed; cost; consumption model; the data supply chain, and more.

Posted on November 7, 2017
Data Enrichment

Data Enrichment Part III: Determining Your Target Market

There is no one perfect database good for every company. First, you need to identify the data providers who have good coverage for your customer profiles.

Posted on November 3, 2017


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