As we celebrate International Women’s Day, Cassandra Ho, VP Finance, Emily Salus, Head of Professional Services, and Janis Weiss, Head of Corporate Marketing share their thoughts on how Openprise is creating a balanced workforce. A recent Pew Research Center survey revealed that a majority of Americans would like to see more women in top leadership […]

I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has died down drastically, and there’s a good number of companies that have gone through a […]

At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team gave up, and conclude that it’s like going to a party and boasting about the […]

Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it will help. While marketing and sales automation solutions are standard for most companies now, new […]

Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to solve real world problems for Marketing Ops—with a lot less drama: Episode 1: Pulling a […]

Not long ago, a prospect mentioned that their primary need was to normalize job titles and that he’d been searching online for a solution to do this. While I understood the goal, this wasn’t, in fact, the right thing to do. His problem was this: With so many unique job titles, it was really hard […]

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of these “best practice”, the use of picklists on marketing sign up forms. The “Best Practice” […]

Find out if your CRM system has become a “Data Dumpster” and learn what to do about it.

I’m no Excel wizard. Before I joined Openprise, if someone had asked me to put together data from four different spreadsheets into a single resource by joining data, I would have been baffled as to how to even start. Over the last few months, I’ve been learning how to use Openprise. As both an exercise […]

If ABM is the next thing on the agenda at your company, you’re either deeply involved in the selection of accounts for the initiative or you’re waiting to hear what those accounts will be. While many would expect the hard parts to be selecting the accounts and then creating the campaigns, there’s a large project […]