Openprise Blog

Data Enrichment

Data Enrichment Part VIII: Implementation Tips

This is part 8—and the last—of our blog series on data enrichment. If you missed the first few, you can catch up starting with Introducing the Data Enrichment 101 Blog Series.

Now that you’ve have picked the best data providers for your needs, you’re

Posted on December 7, 2017
Data Enrichment

Data Enrichment Part VII: Match Test

This is part 7 of our blog series on data enrichment. If you missed the first few, you can catch up starting with Introducing the Data Enrichment 101 Blog Series.

Once you have your requirements clearly defined and have assembled a shortlist of data

Posted on December 1, 2017
Data Enrichment

Data Enrichment Part VI: Alternatives to Paid Services

This is part 6 of our blog series on data enrichment. Feel free to catch up if you missed the first five posts: Introducing the Data Enrichment 101 Series, Determining the Processes the Data Will Support, Determining Your Target Market, Selecting

Posted on November 27, 2017
Article, Best Practice, GDPR

Marketing Op’s Guide to GDPR Compliance

This article first appeared on November 9, 2017 on the MarTech Series website.

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export

Posted on November 15, 2017
Data Enrichment

Data Enrichment Part III: Determining Your Target Market

This is part 3 of our blog series on data enrichment. Feel free to catch up if you missed the first two posts, Introducing the Data Enrichment 101 Series, and Determining the Processes the Data Will Support, for data enrichment tips.

At the risk

Posted on November 3, 2017
Data Cleansing

Real Life Experiences in Cleaning Up Your Marketing Data

This post originally ran on The Marketo Blog on 10/26/17

One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the

Posted on October 31, 2017
Data Enrichment

Data Enrichment Part II: Determining the Processes the Data Will Support

This is part two of our new blog series on data enrichment. Feel free to catch up if you missed the first post.

Once you have clarity and priorities set for your high-level goals, next determine which specific business processes the data will support.

Posted on October 26, 2017
Data Enrichment

Introducing the Data Enrichment 101 Blog Series

Our Data Deduplication Blog Series and the subsequent white paper, The Complete Deduplication Survival Guide, were so popular that we decided to cover a second very common, but often misunderstood topic in (painful?)

Posted on October 18, 2017

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