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Data Quality

What Exactly Is “Data Quality” for Marketing and Sales?

It seems like every company we talk to these days has a data quality initiative going on. Maybe after years of tinkering with the latest and greatest marketing and sales technologies, people have finally figured out there’s no silver bullet or Easy ButtonTM that can give you more leads and higher conversion without doing the […]

Posted on October 24, 2019
Best Practice, Industry, Podcast

5 Keys to Unlocking a Successful ABM Program with Engagio Co-Founder, Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge about what works in ABM. […]

Posted on October 15, 2019
Company News & Culture

Meet Tim Lambert, Openprise’s New Chief Revenue Officer

I recently had the pleasure of sitting down with Tim Lambert, our new Chief Revenue Officer. His role will focus on sales and business development. But in this wide-ranging conversation, we covered topics from coffee to collaboration. What was it about Openprise that made you say to yourself, “I gotta work here?” The people. There […]

Posted on August 8, 2019
Uncategorized

Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies

When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he saw that over 60% of Lattice’s revenue came from San Francisco and New York, he realized that big cities […]

Posted on July 9, 2019
Best Practice, Industry, Podcast

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the […]

Posted on June 21, 2019
Data Orchestration

What is Data Orchestration?

The term “Data Orchestration” has been picking up momentum among sales and marketing teams in recent years as they realize their data is the foundation of just about everything they want to do and that managing that data needs to be a high priority. So, what is data orchestration? Here’s a common definition: Data Orchestration […]

Posted on June 12, 2019
Best Practice

5 Tactics to Keep Your Marketing Efforts Successful, Even When Things Get Complicated

 AI has moved into the spotlight over the past few years. And as VP of Marketing at Figure Eight, Sid Mistry‘s had a front-row seat. That’s because Figure Eight provides training data that powers machine learning solutions. Their clients use AI to do everything from tracking elephant migration patterns to putting out wildfires in […]

Posted on June 4, 2019
Best Practice, Data Enrichment, Industry

Blog | Ep 5: Josh Hill – Founder, Marketing Rockstar Guides – The Data Driven Marketer

 Want to guess the most common complaint about screenwriting software? It doesn’t write the movie by itself. While that complaint may sound crazy, a lot of people who buy marketing automation platforms like Marketo expect the software to do all the work by itself. Marketing automation is like any other software. People buy it […]

Posted on May 21, 2019
Company News & Culture

Hey, we’re listed on Inc’s Best Workplaces of 2019!

We’re so thrilled to be listed on Inc.’s Best Workplaces of 2019 list. We take our company culture seriously, so it’s an honor to be recognized on this prestigious list. Out of nearly 2,000 companies of companies that believed they could win as a best workplace, Inc. recognized fewer than 350 as the best of […]

Posted on May 16, 2019
Best Practice, Data Enrichment, Industry, Uncategorized

Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between the annoying Clippy (from Microsoft Office 97) and C3PO (the Star Wars android that was […]

Posted on May 7, 2019

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