Openprise Blog


Best Practice

Four Practical Segmentation Tips for B2B Marketers

In this article we’ll explore four ways segmentation can improve demand generation, along with four practical tips on what and how to segment.

Posted on February 26, 2016

The Most Marketable Marketing Skills In 2016

We asked the 400+ survey responders which key skill sets top their hiring priority for 2016. See what we found out. There were some surprises!

Posted on January 28, 2016
Best Practice

How Would Perfect Data Change Your Job?

If you no longer had to struggle with poor quality data and its negative impact on sales and marketing operations, you’d enjoy these five key benefits.

Posted on January 27, 2016
Data Cleansing

Parse And Validate Unstructured Contact Data

Unstructured contact data can be very difficult to ingest by your applications. Let’s take a look at some of the challenges and how Openprise can help.

Posted on December 20, 2015
Customer Story

There Is No End Without The Means

Building an inbound marketing machine can take years of hard work, so is building a data quality / management program. There is no end without the means.

Posted on November 21, 2015
Best Practice

Is it Time to Prune Your Lead Database and Improve ROI?

A deep pruning of the lead database maybe the right answer to improve ROI across all marketing initiatives. Here are tips and tricks on how to do it right.

Posted on November 21, 2015

4 Critical Capabilities of A Data-Driven Marketer

As MarTech evolves, successful marketers must be able to extract insight from a vast amount of data and use it to drive new engagement models.

Posted on November 4, 2015
Best Practice

Data is Like Water

Use water as a mental model to think about data can give business users the right context to understand how data behaves in an enterprise setting.

Posted on October 27, 2015
Best Practice

10 Reasons why I deleted your sales email before finishing the first sentence

Poor quality lead data and lack of due care when sending marketing emails can cause database attrition. 10 reasons why I deleted these sales emails.

Posted on October 21, 2015
Best Practice

6 Quick Tips to Improve Lead Database Quality

6 quick tips to improve your marketing lead database quality without a big budget. It takes just a few hours of investment with a data automation solution.

Posted on October 18, 2015

Request a Demo

See a 30-Min Live Demo

This website uses cookies to give you the best experience. Agree by clicking the 'Accept' button.