Unstructured contact data can be very difficult to ingest by your applications. Let’s take a look at some of the challenges and how Openprise can help.

Building an inbound marketing machine can take years of hard work, so is building a data quality / management program. There is no end without the means.

A deep pruning of the lead database maybe the right answer to improve ROI across all marketing initiatives. Here are tips and tricks on how to do it right.

As MarTech evolves, successful marketers must be able to extract insight from a vast amount of data and use it to drive new engagement models.

Use water as a mental model to think about data can give business users the right context to understand how data behaves in an enterprise setting.

Poor quality lead data and lack of due care when sending marketing emails can cause database attrition. 10 reasons why I deleted these sales emails.

6 quick tips to improve your marketing lead database quality without a big budget. It takes just a few hours of investment with a data automation solution.

Pre-IPO Unicorn Inc. is hiring a Marketing Data Janitor position. See job requirements.

Actual stories of how Openprise helps customers automate repetitive data tasks and make user’s lives better. Data cleansing.

Should the web signup form be long or short? With modern data automation and marketing automation technologies, short form is the clear choice.