Checklist to Deduplicate Salesforce.com & Marketing Automation Data
The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.
Dedupe Project Considerations: People & Process
Data Dedupe is no different than any other marketing initiative – you start with people and process first, then focus on data and technology.
Introducing the Data Deduplication 101 Blog Series
The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.
Free Stuff: Our Top 10 Favorite Free Apps for B2B Marketers
Free Applications for B2B Marketers – apps to make your life easier. FREE!
Data Problem Has an Evil Twin That Is Much Worse
Duplicate records is a well-known problem. However, the problem of duplicate data FIELDS is much more difficult to solve. We’ll show you why and how.
Technical Mojo Is the New Differentiator for Marketing Agencies
Marketing agencies that want to keep up with client needs and offer differentiated services must boost their technical mojo. See the three key capabilities.
Four Practical Segmentation Tips for B2B Marketers
In this article we’ll explore four ways segmentation can improve demand generation, along with four practical tips on what and how to segment.
The Most Marketable Marketing Skills In 2016
We asked the 400+ survey responders which key skill sets top their hiring priority for 2016. See what we found out. There were some surprises!
How Would Perfect Data Change Your Job?
If you no longer had to struggle with poor quality data and its negative impact on sales and marketing operations, you’d enjoy these five key benefits.
Parse And Validate Unstructured Contact Data
Unstructured contact data can be very difficult to ingest by your applications. Let’s take a look at some of the challenges and how Openprise can help.