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Checklist Deduplicate Salesforce And Marketing Automation Best Practice, Data Deduplication

Checklist to Deduplicate Salesforce.com & Marketing Automation Data

The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.

Posted on November 22, 2016
Dedupe People Best Practice, Data Deduplication

Dedupe Project Considerations: People & Process

Data Dedupe is no different than any other marketing initiative – you start with people and process first, then focus on data and technology.

Posted on November 10, 2016
Data Duplication Data Deduplication, Data Hygiene

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.

Posted on November 1, 2016
Free Stuff: Our Top 10 Favorite Free Apps For B2b Marketers Article, Solutions

Free Stuff: Our Top 10 Favorite Free Apps for B2B Marketers

Free Applications for B2B Marketers – apps to make your life easier. FREE!

Posted on October 24, 2016
Data Problem Has An Evil Twin That Is Much Worse Best Practice

Data Problem Has an Evil Twin That Is Much Worse

Duplicate records is a well-known problem. However, the problem of duplicate data FIELDS is much more difficult to solve. We’ll show you why and how.

Posted on August 9, 2016
Technical Mojo Is The New Differentiator For Marketing Agencies Industry

Technical Mojo Is the New Differentiator for Marketing Agencies

Marketing agencies that want to keep up with client needs and offer differentiated services must boost their technical mojo. See the three key capabilities.

Posted on March 18, 2016
The Importance Of Ethics Marketing Segmentation Best Practice

Four Practical Segmentation Tips for B2B Marketers

In this article we’ll explore four ways segmentation can improve demand generation, along with four practical tips on what and how to segment.

Posted on February 26, 2016
The Most Marketable Marketing Skills In 2016 Industry

The Most Marketable Marketing Skills In 2016

We asked the 400+ survey responders which key skill sets top their hiring priority for 2016. See what we found out. There were some surprises!

Posted on January 28, 2016
How Would Perfect Data Change Your Job? Best Practice

How Would Perfect Data Change Your Job?

If you no longer had to struggle with poor quality data and its negative impact on sales and marketing operations, you’d enjoy these five key benefits.

Posted on January 27, 2016
Bloggy Business Card Stack Data Cleansing

Parse And Validate Unstructured Contact Data

Unstructured contact data can be very difficult to ingest by your applications. Let’s take a look at some of the challenges and how Openprise can help.

Posted on December 20, 2015

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