Long vs. short signup form? The debate is over
Should the web signup form be long or short? With modern data automation and marketing automation technologies, short form is the clear choice.
Customer Q&A: What cities should I run my executive roundtable event at?
Use Openprise’s analytics to identify the best cities to run field marketing events to maximize conversion and return on investment. Data cleansing.
Build segmentation from data you already have
Use Openprise data automation to simply segment marketing leads by job seniority and job function using just job title data. Data segmentation.
It Takes Data to Do Data Cleansing Right
A proper data cleanse requires 3 things: rules, connectors, and reference data. See how Openprise automates data cleansing.
Use Fuzzy Search to Improve Data Quality
Hi Marketing Ops! Use Fuzzy Search to Improve Marketing Data Quality. In this blog post, we’ll explain how through real life examples.
Do You Really Know Who Your Customers Are?
Knowing your customer profile is key to a repeatable B2B sales and marketing process. Here is how to profile customers with simple sales data analysis.
Scrutinizing the Data Quality of B2B Marketing Leads
Consider buying B2B marketing leads list? Scrutinize the data quality of the leads list before you buy to ensure you get the ROI.
Analyzing SFO Delayed Flights Using Openprise
An in-depth analysis of SFO flight data to answer what causes flight delays at SFO. See what Openprise data management and automation solution can do.
The beauty of open data and interesting facts about SF Bay Area airports
A performance analysis of San Francisco Bay Area airports using open data on US domestic flights on-time data.
I need a more shopper-centric e-commerce experience
Create a shopper-centric e-commerce experience. Enable automated notification and one-click checkout that is personalized by shopper.