Openprise Blog


Best Practice

Long vs. short signup form? The debate is over

Should the web signup form be long or short? With modern data automation and marketing automation technologies, short form is the clear choice.

Posted on June 30, 2015
Customer Story

Customer Q&A: What cities should I run my executive roundtable event at?

Use Openprise’s analytics to identify the best cities to run field marketing events to maximize conversion and return on investment. Data cleansing.

Posted on May 15, 2015

Build segmentation from data you already have

Use Openprise data automation to simply segment marketing leads by job seniority and job function using just job title data. Data segmentation.

Posted on May 6, 2015
Best Practice

It Takes Data to Do Data Cleansing Right

A proper data cleanse requires 3 things: rules, connectors, and reference data. See how Openprise automates data cleansing.

Posted on April 22, 2015

Use Fuzzy Search to Improve Data Quality

Hi Marketing Ops! Use Fuzzy Search to Improve Marketing Data Quality. In this blog post, we’ll explain how through real life examples.

Posted on April 8, 2015

Do You Really Know Who Your Customers Are?

Knowing your customer profile is key to a repeatable B2B sales and marketing process. Here is how to profile customers with simple sales data analysis.

Posted on March 19, 2015

Scrutinizing the Data Quality of B2B Marketing Leads

Consider buying B2B marketing leads list? Scrutinize the data quality of the leads list before you buy to ensure you get the ROI.

Posted on March 2, 2015
Open Data

Analyzing SFO Delayed Flights Using Openprise

An in-depth analysis of SFO flight data to answer what causes flight delays at SFO. See what Openprise data management and automation solution can do.

Posted on February 11, 2015
Open Data

The beauty of open data and interesting facts about SF Bay Area airports

A performance analysis of San Francisco Bay Area airports using open data on US domestic flights on-time data.

Posted on January 29, 2015

I need a more shopper-centric e-commerce experience

Create a shopper-centric e-commerce experience. Enable automated notification and one-click checkout that is personalized by shopper.

Posted on January 7, 2015

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