Messy data = lost revenue. In 5 questions, find gaps & get the fixes — take the health check
Customer support

Emily Salus

Emily Salus: Emily has more than 20 years of experience in marketing and professional services roles. She led the Marketo services team at the Pedowitz Group, winning the Marketo Partner of the Year award three years in a row. She has also led demand generation, content marketing, and marketing operations at several companies including CNET Channel, CollabNet, and Sleepycat Software.
Data quality: The key ingredient in a data-driven strategy
November 6, 2023
Data quality: The key ingredient in a data-driven strategy
What is lead scoring? (and why you should do account scoring, too)
June 17, 2021
What is lead scoring? (and why you should do account scoring, too)
Lead routing: the challenge is that you’re always behind
September 21, 2020
The Challenge of Lead Routing is that You’re Always Behind
Why dedupe is a strategic play
August 24, 2020
Why dedupe is a strategic play
Fueling your digital transformation
January 23, 2019
Automation Of Business Workflows And Processes With Businessman X
The real world: marketing operations with Openprise
January 16, 2019
Options Concept Wooden Signpost X
Data normalization basics: why you don’t really want to normalize job title
January 9, 2019
Automated Data Onboarding: Set Up The Input
Using data management for event lists
September 6, 2018
Using Data Management For Event Lists
Thinking about ABM? Start here.
July 26, 2018
Thinking About Abm? Start Here.
Marketing Operations isn’t the plumbing, It’s the foundation
July 3, 2018
Foundation
GDPR — what We chose to do at Openprise
May 30, 2018
General Data Protection Final
GDPR and CASL – They’re NOT the same thing
May 7, 2018
GDPR