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Emily Salus

Emily Salus: Emily has more than 20 years of experience in marketing and professional services roles. She led the Marketo services team at the Pedowitz Group, winning the Marketo Partner of the Year award three years in a row. She has also led demand generation, content marketing, and marketing operations at several companies including CNET Channel, CollabNet, and Sleepycat Software.
Lost in Translation, part 1: talking to executives about RevOps processes
October 29, 2024
Image of a person explaining the value of RevOps data quality to an executive.
How scoring issues are a data quality problem
September 3, 2024
Illustration depicting how RevOps data quality enhances lead scoring accuracy and unlocks greater sales opportunities
How Lead-to-account matching issues are a data quality problem
August 27, 2024
Image depicting people seamlessly connected when lead-to-account matching issues are resolved.
How report preparation issues are a data quality problem
August 6, 2024
How report prep issues are a RevOps data quality issue
How routing issues are a data quality problem
July 23, 2024
Image of connecting prospect to sales for speed to lead to improve routing and with revops data quality
How deduplication issues are a data quality problem
July 16, 2024
Person removing duplicate accounts and records to improve RevOps data quality.
How segmentation issues are a data quality problem
July 9, 2024
Using data segmentation to chose the right people.
How ICP analysis issues are a data quality problem
June 25, 2024
Image illustrating the importance of Ideal Customer Profile (ICP) and RevOps data quality management for optimized business insights.
Data governance issues are a data quality problem
June 4, 2024
RevOps data quality: Ensure compliance, optimize marketing
Using the Trailblazer’s guide to marketing, sales, and RevOps excellence
May 21, 2024
Image of hiker looking into the distance at RevOps Data Quality.
Data quality: The key ingredient in a data-driven strategy
November 6, 2023
Data quality: The key ingredient in a data-driven strategy
What is lead scoring? (and why you should do account scoring, too)
June 17, 2021
What is lead scoring? (and why you should do account scoring, too)

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