Openprise Blog

Best Practice, Data Hygiene, Data Normalization, Industry

The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product […]

Posted on April 9, 2019
Data Cleansing, Data Hygiene, Data Normalization, Data Segmentation, Lead Routing

Every Dirty Data Problem is Caused by a Process Problem: Why you Need to Fix the Root Cause

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration and Data Management that can be summed up like this: Every dirty data problem is […]

Posted on March 28, 2019
Best Practice, Industry

Social Selling Techniques Only Humans Can do – The Data-Driven Marketer Ep.1: Jill Rowley

If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. Important Sales Lessons One of the most important sales tips Rowley learned […]

Posted on March 26, 2019
Company News & Culture

Fostering a Balanced Workforce at Openprise

As we celebrate International Women’s Day, Cassandra Ho, VP Finance, Emily Salus, Head of Professional Services, and Janis Weiss, Head of Corporate Marketing share their thoughts on how Openprise is creating a balanced workforce. A recent Pew Research Center survey revealed that a majority of Americans would like to see more women in top leadership […]

Posted on March 8, 2019
Data Cleansing, Data Hygiene, Data Normalization

I Predict Your Predictive Scoring Project Will Fail. Here’s Why and How to Do It Right

I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has died down drastically, and there’s a good number of companies that have gone through a […]

Posted on February 7, 2019
Data Cleansing, Data Hygiene, Data Normalization

Metrics that Should Matter to You in Looking at a Data Orchestration Software Vendor

At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team gave up, and conclude that it’s like going to a party and boasting about the […]

Posted on January 26, 2019
Data Cleansing, Data Hygiene, Data Normalization

Fueling your Digital Transformation

Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it will help. While marketing and sales automation solutions are standard for most companies now, new […]

Posted on January 23, 2019
Data Cleansing, Data Hygiene, Data Normalization

The Real World: Marketing Operations with Openprise

Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to solve real-world problems for Marketing Ops—with a lot less drama: Episode 1: Pulling a List […]

Posted on January 16, 2019
Data Normalization

Data Normalization Basics: Why You Don’t Really Want to Normalize Job Title

Not long ago, a prospect mentioned that their primary need was to normalize job titles and that he’d been searching online for a solution to do this. While I understood the goal, this wasn’t, in fact, the right thing to do. His problem was this: With so many unique job titles, it was really hard […]

Posted on January 9, 2019
Best Practice, Data Cleansing, Data Hygiene

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of these “best practice,” the use of picklists on marketing sign up forms. The “Best Practice” […]

Posted on December 3, 2018

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