As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product […]

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration and Data Management that can be summed up like this: Every dirty data problem is […]

If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. Important Sales Lessons One of the most important sales tips Rowley learned […]

As we celebrate International Women’s Day, Cassandra Ho, VP Finance, Emily Salus, Head of Professional Services, and Janis Weiss, Head of Corporate Marketing share their thoughts on how Openprise is creating a balanced workforce. A recent Pew Research Center survey revealed that a majority of Americans would like to see more women in top leadership […]

I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has died down drastically, and there’s a good number of companies that have gone through a […]

At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team gave up, and conclude that it’s like going to a party and boasting about the […]

Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it will help. While marketing and sales automation solutions are standard for most companies now, new […]

Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to solve real-world problems for Marketing Ops—with a lot less drama: Episode 1: Pulling a List […]

Not long ago, a prospect mentioned that their primary need was to normalize job titles and that he’d been searching online for a solution to do this. While I understood the goal, this wasn’t, in fact, the right thing to do. His problem was this: With so many unique job titles, it was really hard […]

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of these “best practice,” the use of picklists on marketing sign up forms. The “Best Practice” […]