Messy data = lost revenue. In 5 questions, find gaps & get the fixes — take the health check
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Best practice

Manual review and overwrite of dedupe results
March 17, 2017
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How to merge duplicate records
February 15, 2017
Merge Road Sign
How to identify surviving records in your dedupe logic
December 22, 2016
Peel The Onion In Your Dedupe Logic
Checklist to deduplicate Salesforce.com and marketing automation data
November 22, 2016
Checklist Deduplicate Salesforce And Marketing Automation
Dedupe project considerations: people and process
November 10, 2016
Dedupe People
Data problem has an evil twin that is much worse
August 9, 2016
Data Problem Has An Evil Twin That Is Much Worse
Four practical segmentation tips for B2B marketers
February 26, 2016
The Importance Of Ethics Marketing Segmentation
Is it time to prune your lead database and improve ROI?
November 21, 2015
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Data is like water
October 27, 2015
Data Is Like Water
10 reasons why I deleted your sales email before finishing the first sentence
October 21, 2015
Delete Button
6 quick tips to improve lead database quality
October 18, 2015
Job Title Segmentation
Long vs. short signup form? The debate is over
June 30, 2015
Long Vs. Short Signup Form? The Debate Is Over