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    • The Data Driven Marketer Ep Charlie Liang
    Uncategorized

    Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies

    Allen Pogorzelski
    July 9, 2019
    Leave a Comment
    When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he saw that over 60% of Lattice’s revenue came from San Francisco and New York,
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