This blog was originally published on Business2Community on October 24, 2015: https://www.business2community.com/marketing-automation/4-critical-capabilities-data-driven-marketer-01355199#kuBSaus4kQPjCRWs.97 Marketing is going through a paradigm shift. What was once a creative discipline is now blending with hard data science. By using advanced Web and mobile technologies, a business can collect and analyze every interaction it has with its customers
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