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A hodgepodge of miscellaneous topics that don’t fit anywhere else. Happy reading!

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Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies

When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he saw that over 60% of Lattice’s revenue came from San Francisco and New York, he realized that big cities […]

Posted on July 9, 2019
Best Practice, Data Enrichment, Industry, Uncategorized

Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between the annoying Clippy (from Microsoft Office 97) and C3PO (the Star Wars android that was […]

Posted on May 7, 2019
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Key Takeaways from Oracle Modern Customer Experience (MCE) from a Die-Hard Marketo Summit Groupie

Observations at Oracle MCE 2017 – from the perspective of a die-hard Marketo groupie. Messaging hits and misses and key take-aways.

Posted on May 3, 2017