Lead routing is just the tip of the iceberg when it comes to territory management automation processes. There’s a lot going on under the surface of every data automation initiative, and it doesn’t start with lead routing.
Start at the bottom with data quality, then move up: segmentation, account hierarchy, lead-to-account matching, scoring and grading, and lead routing. For a higher level of operational excellence, use an integrated RevOps data automation platform like Openprise.
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The Openprise RevOps Automation Platform fuels company growth by automating hundreds of sales and marketing processes, helping RevOps teams realize the value promised from their RevTech investments. Openprise is a single, no-code platform that can help to simplify even the most complex RevTech stack. For more information, please visit www.openprisetech.com.