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GTM Swiss Army Knife: Why Marketing Ops will never be cookie-cutter—and how AI can boost production
In this session, learn how Cockroach Labs balances AI experimentation with automation discipline to build flexible, high-performing GTM systems that fit their unique motion.
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AI Workshop | Build Trust, Not Just Pilots: The Path to Scalable AI for Ops Teams
Most AI in GTM is still stuck in pilot mode. In this workshop, Ed King breaks down how to move from experiments to enterprise-grade AI orchestration that drives real ROI.
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AI Reality Check + Solutions Showcase: From Pilots to Production
Ed King’s Open25 keynote reveals five forces blocking AI at scale—and the orchestration stack that fixes it. Then see it live in the Solutions Showcase. Watch how Champion Movers, email & calendar scraping, identity resolution, and web scraping work together to push clean, enriched contacts into your CRM and opps.
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From click to connect: How Palo Alto Networks built a high-speed enrichment engine
In this session, learn how Palo Alto Networks tackled the challenge head-on with automated list loading, smarter enrichment workflows, and a sharp focus on ROI.
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Scaling smarter: How Rubrik’s MOps team automated the chaos
In this session, Rubrik’s Marketing Ops team shares how they scaled support across hundreds of sellers and marketers—going from a reactive ticket system to a proactive, AI-assisted operation.
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