Remember when there was only one lead routing company out there, and you had to choose between writing code or buying them? Now the world is different.

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LeanData v. Openprise: Our Completely Biased View

Why do companies choose LeanData? Nostalgia? Leftover budget at the end of the year? It’s hard to say, but here’s a quick rundown of what our customers have shared with us about their decision to choose Openprise over LeanData (Hint: It’s about doing a whole lot more than lead routing while simplifying your MarTech stack).

Need more details? Don’t hesitate to contact us at (888) 810-7774. Also, be sure to check out The Data Automation Buyer’s Guide.


Data Orchestration for Marketing & Sales


Platforms supported

Salesforce, Marketo, Eloqua, Pardot, Dynamics 365, Amazon Redshift, and BoxSalesforce Only

Commissions paid to Salesforce*

Lead routing

Lead-to-account matching


Dedupe leads, contacts, and accounts

Normalize key fields to your specifications

Lead scoring

Account scoring

Derive key fields like Job Function and Job Level based on Job Title

Enrich data using your company’s custom field values

Orchestrate working with multiple 3rd-party data providers simultaneously

Openprise Data Marketplace includes every major data provider

ABM activity analysis

Move and synchronize data among marketing, sales, and customer success applications

Enjoy transparent pricing (see it here )

* Salesforce’s sales team receives quota relief on every LeanData deal, and LeanData pays Salesforce a commission on new business, so your Salesforce rep could be just a bit biased. We’d rather be transparent and pass the savings on to you.

Ready to leave LeanData behind? Contact Openprise data orchestration experts at (888) 810-7774.

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