Turn freemium users into revenue with Mechanized PLG Funnel
Power your PLG motion with automation that identifies real buyers, scores them instantly, and gives sales the insights they need to close faster.
Your PLG motion is growing, but your data infrastructure isn’t keeping up. Freemium users create noise: personal emails, incomplete records, and unknown intent, hiding real enterprise buyers. Our Mechanized PLG Funnel turns noisy signups into sales-ready cohorts automatically.
See how it works—read the solution brief.
Find and enrich
business users at
scale
- Match personal email to verified business identities
- Enrich records with name, title, and company data
- Segment and qualify users for GTM outreach
Score and find the
most enterprise-sales
ready PLG users
- Link behavioral, demographic, and firmographic data for smarter scoring
- Identify cohorts showing buying signals like feature adoption or milestone completion
- Surface best-fit and most-traction enterprise accounts using comprehensive scoring models
Build complete,
sales-ready cohorts
- Automatically identify and acquire missing personas like decision-makers and budget owners
- Use multiple enrichment vendors (no lock-in) to deepen cohort profiles
- Push clean, enriched records directly to your CRM, ready for sales action
Funnel automation: powered by
our RevOps Data Automation platform
For
RevOps
Data quality
For
MarOps/SalesOps
Enrichment & acquisition
For
Ops/IT
Data orchestration
For
MarOps/SalesOps
Funnel automation
For
SalesOps
Account administration
For
DataOps/Analytics
Analytics & attribution
Your Mechanized PLG
Funnel powered by the RDA Cloud
Ready to turn freemium users into revenue?
