The 2024 State of RevOps Survey

Get an unfiltered look at the state of RevOps in 2024 from the landmark industry study that tells it like it is—in your words.

Download the survey

See the big picture with high-level findings:

  • Why the survey matters
  • High-level findings
  • The data problem
  • Why we’re still talking about sales and marketing alignment
  • The partners who helped us socialize the survey

Download the survey

Get more nuanced insights into the topics that interest you:

Report 1 includes:

  • How many companies have RevOps representation
  • Who RevOps reports to
  • Whether RevOps is consistently defined
  • Which go-to-market teams RevOps is expected to support
  • How RevOps should be structured for maximum impact

Download Report 1

Operational maturity

Report 2 includes:

  • Whether GTM teams are aligned
  • The degree to which data management is automated
  • How many teams have fully integrated and aligned tech stacks
  • Whether company size determines operational maturity
  • How RevOps impacts operational maturity

Download Report 2

The elephant in the room

Report 3 includes:

  • The health of customer and prospect data management
  • Whether organizations have landed on a “single source of truth”
  • How confidently people are that they you can tie marketing activity to revenue
  • Where RevOps automation ranks in terms of priorities

Download Report 3

Which operations skills are in high demand?

Report 4 includes:

  • Which technical skills are prized in RevOps
  • Which soft skills are in high demand
  • How marketing operations and RevOps differ in their priorities and skill sets
  • Whether senior management and frontline operations pros think about skills the same way

Download Report 4

The 2024 operations roadmap

Report 5 includes:

  • How high operational maturity organizations differ from others
  • What operations teams can do to positively impact alignment
  • How organizations can address data management problems
  • How to improve the RevTech stack
  • How RevOps pros learn key skills

Download Report 5

In partnership with:

We’re grateful for our partnership with community leaders and RevOps Co-op. Together, we aspired to create a source of truth for revenue operations professionals to use as you advocate for more resources, training, and positional power in your organization.