Before GDPR (General Data Protection Regulation), a couple of simple tweaks to your process, a line of text, a roll of your eyes and congratulations, you just complied with the latest acronym. But, not this time. With GDPR, the things marketing and sales teams do every day can cost you:
- Hitting that magic button inside Salesforce to enrich a lead with an email and phone from a 3rd party provider
- Watching data flow seamlessly from your marketing automation solution to another app, exactly like it was designed to do
- Emailing a spreadsheet of contacts to your trusted agency partner
If you’ve got personally identifiable information (PII) from anyone in the European Union (EU) in any of those, and you don’t have a DPA (Data Processing Agreement) in place with those companies, you’re not GDPR complaint. It can cost your company up to €20 million or 4% of a company’s annual global revenue—whichever is highest.