Dupes. They’re the bane of every data-driven marketing and sales team. They wreak havoc with your lead routing, lead scoring, and attribution efforts, and on top of that, you can end up paying way too much in vendor license fees yet still end up with a bloated marketing automation database.
Openprise’s deduplication software uses automated bots scan your salesforce automation and marketing automation solutions 24/7 to dedupe data and automatically merge it using logic tailored to your unique business.
Dedupe leads, contacts, and accounts
- Take advantage of pre-built recipes that have best practices baked right in.
- Easily tweak dedupe logic to tailor the deduplication process for your unique requirements.
- Set it and forget it—Openprise consistently merges dupes, so there’s no need to manually review.
Don't just flag it, fit it
- Instantly identify and dedupe records 24/7.
- Automate the process of deciding the surviving record based on your criteria (not ours) down to the field level.
- Immediately fix the problem by merging record information.
Dedupe any custom object
- Dedupe data or any object. If you built it, we can dedupe it.
- Deduplicate custom fields in Salesforce, Marketo, Pardot, Eloqua, Dynamics 365, Hubspot, and Amazon Redshift.
- Create step-by-step rules to determine how you want dedupe data in those records.
- Test your dedupe logic outside your systems of record to ensure there aren’t any accidents.
Get all the capabilities you need to automate your deduplication
Get a single view of your customers and prospects across your tech stack
Want to really understand the nitty-gritty on dedupe?
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Deduplication FAQ
1. What are the negative impacts of haveing duplicate records in the CRM and marketing database?
Duplicate records causes three key problems for the sales and marketing team. First it creates confusion with the sales team, causing the same lead to be routed to multiple sellers, resulting in disputes. Second it creates poor sales experience when the customer receives duplicate communications and is contacted by multiple sellers. Third it creates inaccurate marketing attribution analysis as user engagement is disbursed across multiple records.
2. What are the top challenges when deduplicating marketing data?
Duplicate records can be hard to identify because each record is missing different data fields. For example, one contact record may have email address and last name only, another record may have full name and LinkedIn URL only. Company name can have slight variations and abbreviations are often used, such as IBM and Internationl Business Machine. A good deduplication technology like Openprise has powerful and highyly customizable data matching capability to address these challenges.
3. What is the best practice for merging duplicate records?
The default merge rule is usually “fill if empty”, which uses data from duplicate records to fill in missing data in the winning record. Different data fields will require deviation from the default merge rule, such as: no merge, aggregate values from all records, earliest create date, latest create date, latest modify date. Merge rule flexibility is a key differentiator in deduplication solutions.