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Champion Movers FAQ
1. What are the benefits of tracking job change events in marketing databases and CRM?
There are three key benefits of tracking job changes using a soluton like Openprise Champion Movers. First is identifing when a key user leaves a customer account because the departure introduces churn risk. Second is identifying when an influencer, a decision maker, or a budget owner enters an active opportunity that may impact the opportunity’s outcome. Third is follow a champion of your product because that person is likely to buy again at her new company.
2. Once a job change event is identified, what automation should be performed to maintain the CRM data?
Once a jobe change signal is recieved, the data orchestration platform should perform the following tasks: check if new contract record already exists, check if new company record already exists, update any existing record, create any new record, mark old contact records as “no longer at company”, copy over key data fields from the old record to the new record, such as mobile number, LinkedIn URL, and role at previous company if person is a customer. Finally, link old contact records to the current contact record.
3. Which departments should track job change events and link contact records?
Sales team should track job changes because these events can impact inflight deals and create new deals. Marketing team should track job changes to ensure continuous nurturing and no gap in attribution analysis. Customer success team shoiuld track job changes to manage churn risk.