Accurately model prospects at every stage
It’s no secret that most sales teams don’t trust lead scoring. Why? Lots of bad and missing data, models nobody ever quantitatively tested, and a myopic view of prospect behavior that often only includes email and website visits, just to name a few. You know you can do better!
Openprise lead scoring software gives you more powerful scoring capabilities to accurately model the unique buying behavior of your company’s prospects at every stage of the buyer’s journey.
A/B test and evolve scoring models
- Time-Based Scoring – Re-score daily, unlike most scoring systems that decay scores at a fixed rate over time when there’s no activity. Openprise also supports more advanced scoring models that reflect seasonality or buying cycles.
- Momentum-Based Scoring / Trending – Track the rate of change in daily scores as a leading indicator of a prospect’s interest in engaging with your company.
- Composite Scoring – Incorporate scores from multiple solutions into a single, weighted score.
Lead scoring using a panoramic customer view
- Activity in free trials.
- Support tickets.
- Custom fields used in your sales methodology.
- And many more.
Integrate third-party data into your lead scoring models
Openprise lead scoring software lets you move beyond the simple models offered in most marketing automation solutions by incorporating data from multiple sources, like:
- Demographic information about leads from the Openprise Data Marketplace.
- Technographic data to ensure a lead’s tech stack is compatible with your solution.
- Intent signals from providers like Bombora and G2.
Perform A/B tests on everything with multiple scoring models
Most marketing automation solutions only allow you to create one model at a time. Openprise lets you create and run multiple lead scoring models simultaneously to identify the best fit and then continuously test out new ideas. Let your AEs and ADRs take a crack at this. Place your bets. Win big.
Unburden your marketing automation platform
Some marketing automation solutions are brought to their knees by scoring algorithms, but Openprise scales and easily rescores millions of records every day. Offload the process to Openprise and let your marketing automation solution focus on what it does best.
Get all the capabilities you need to automate your lead scoring
Reach the right members of a buying group with Openprise
Ready to see a demo?
Lead Scoring FAQs
1. What best practices should I use when it comes to lead scoring?
To maximize lead scoring effectiveness, start with clean, unified data and continuously test your models to address evolving buyer behavior. Leverage both demographic and behavioral information, reviewing past wins and losses to identify the most predictive signals. Regularly incorporate feedback from your sales team, automate ongoing data enrichment, and routinely re-score leads based on the latest activity, not just fixed decay. Openprise recommends setting up filters to ensure your lead score fields are up to date—and only updating when scores change significantly—to keep processes efficient and actionable.
2. How does Openprise’s approach to lead scoring differ from alternatives and competitors?
Openprise allows organizations to run multiple scoring models simultaneously and to A/B test models backed by real sales data—capabilities most platforms lack. Unlike rigid, one-size-fits-all scoring, Openprise offers time-based and momentum scoring, composite models that blend several scoring types, and integration of broad third-party data for a panoramic customer view. The platform is built to handle millions of records daily without performance drops, and uniquely supports account-level scoring, not just leads, using advanced lead-to-account matching—without manual intervention or code.
3. What data should I incorporate to optimize my lead scoring?
Effective lead scoring goes beyond website and email engagement. Openprise recommends incorporating demographic details, technographic profiles, intent data from third-party providers, product trial activity, sales engagement, support interactions, and custom fields unique to your business. Drawing from the Openprise Data Marketplace and other sources, you can enrich your models with critical insights while automatically deduplicating and updating your records. This broad approach gives you a holistic, up-to-date view that enables your teams to focus most on the leads that matter.
4. How easy is it to integrate Openprise’s lead scoring solution?
To get started with Openprise lead scoring, users first define their lead qualification criteria—such as demographic fit and engagement actions—then connect their existing sales and marketing platforms to Openprise for a unified data view. Initial onboarding begins with cleaning, deduplicating, and enriching leads, often using built-in automation for data quality and segmentation. Next, users create one or more scoring models directly in the platform, choosing between static, time-based, or momentum-based approaches, and mapping relevant fields such as product trial activity, intent signals, or support ticket data.Once the models are configured, Openprise’s A/B testing functionality enables users to run and compare multiple scoring strategies in parallel, immediately visualizing how each performs against historical conversion outcomes. Throughout onboarding, guided help resources and customer success support are available to simplify setup, field mapping, and custom rule creation. Adoption is streamlined by automated daily or event-driven rescore, real-time notifications, and continuous iteration—all without manual spreadsheet work or code. With flexible testing and fast refinement, teams quickly identify the best scoring logic for their unique funnel, then scale up deployment with confidence.